Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)

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Research on the Development of College Campus Economy Under the Network Economy Environment

Authors
Xiuxia Zhao1, Zhuo Xu1, Jie Lv1, *
1University of Jinan, Jinan, Shandong, China
*Corresponding author. Email: me_lvj@ujn.edu.cn
Corresponding Author
Jie Lv
Available Online 15 April 2025.
DOI
10.2991/978-94-6463-676-5_56How to use a DOI?
Keywords
Campus Real Economy; Internet Economy; Consumption Channel; Consumption Behavior
Abstract

The popularity of the Internet and the rapid growth of the number of online shopping users have promoted the prosperity and development of the e-commerce market and also had a huge impact on the real economy such as offline retail. As a large consumer group, the consumption behavior of college students often indicates future consumption trends. This paper makes an empirical study on the current situation of the impact of the two major e-commerce industries, namely online shopping and food delivery, on the campus real economy. The analysis on college students’ consumption psychology and behavior characteristics is helpful for colleges and universities to reform concepts of campus economic management, clarify the development strategy of campus economy and give full play to the dual roles of economy and practicality of the campus economy in colleges and universities.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
15 April 2025
ISBN
978-94-6463-676-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-676-5_56How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiuxia Zhao
AU  - Zhuo Xu
AU  - Jie Lv
PY  - 2025
DA  - 2025/04/15
TI  - Research on the Development of College Campus Economy Under the Network Economy Environment
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 572
EP  - 578
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_56
DO  - 10.2991/978-94-6463-676-5_56
ID  - Zhao2025
ER  -