Research on Empowering Rural Cultural and Tourism Integration through Art in the Pearl River Delta under National Art Policies

DOI

10.2991/978-94-6463-676-5_7How to use a DOI?

Keywords

National art policies; Pearl River Delta; Integration of culture and tourism

Abstract

Cultural tourism enterprises have experienced severe challenges to public health worldwide and the economic recovery after the pandemic. The topic of how cultural tourism enterprises that have ushered in the revitalization of the industry will survive and develop in the new situation has become a common concern in the industry. The article explores the development model of the integration of art and rural cultural tourism based on the national art policy, and analyzes the coupling relationship between the integration of art and cultural tourism in the Pearl River Delta region. Through the classification and analysis of art practice cases, specific research samples of art and cultural tourism practices in the Pearl River Delta are defined, and the value of art practice in various projects and the cultural tourism communication effect are analyzed. Art-empowered cultural tourism practices are one of the important development paths for the integration of culture and tourism. The value of art empowerment should be further utilized to promote the in-depth integration of art and deep integration of the two, thereby achieving synergistic development. The artistic gathering scene brought about by the development of art towns is an ecological element for the vigorous development of the cultural industry in the Pearl River Delta.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Wei Bi
AU  - Lichuan Lin
AU  - Xiaolong Jiang
PY  - 2025
DA  - 2025/04/15
TI  - Research on Empowering Rural Cultural and Tourism Integration through Art in the Pearl River Delta under National Art Policies
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 56
EP  - 69
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_7
DO  - 10.2991/978-94-6463-676-5_7
ID  - Bi2025
ER  -