Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)

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Accessible UX Design: Colour Blindness

Authors
Moyu Zheng1, *
1Edinburgh College of Art, University of Edinburgh, Edinburgh, UK
*Corresponding author. Email: s2856072@ed.ac.uk
Corresponding Author
Moyu Zheng
Available Online 29 December 2025.
DOI
10.2991/978-2-38476-523-2_22How to use a DOI?
Keywords
Accessible UX Design; Colour Blindness; Colour Palette; Icon Design; Call-to-action (CTA) Button
Abstract

User experience (UX) design aims to meet the needs of all user groups, yet effectively addressing the requirements of colour-blind individuals remains a challenge. Approximately 300 million people worldwide experience colour blindness, with higher prevalence among males due to X chromosome mutations. This article outlines the types of colour blindness and situates the issue within accessible UX design, before examining why accessibility is crucial for colour-blind users. It then explores key design strategies - colour scheme selection, icon and shape integration, and call-to-action (CTA) button optimisation - supported by case studies including the Bilbao Guggenheim Museum website, Square registration pages, DOTS game interface, Airbnb design elements, and the Glossier website. The conclusion highlights the benefits of accessible UX design for colour-blind users while advocating for its broader adoption across all digital platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2025
ISBN
978-2-38476-523-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-523-2_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Moyu Zheng
PY  - 2025
DA  - 2025/12/29
TI  - Accessible UX Design: Colour Blindness
BT  - Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)
PB  - Atlantis Press
SP  - 206
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-523-2_22
DO  - 10.2991/978-2-38476-523-2_22
ID  - Zheng2025
ER  -