Protecting Consumer Rights in the Age of Artificial Intelligence: Legal Implications and Challenges in Consumer Protection

DOI

10.2991/978-2-38476-426-6_24How to use a DOI?

Keywords

Artificial Intelligence; Data Privacy; Consumer Protection; Challenges; Legal Framework

Abstract

We are living in the digital age wherein human efforts are getting replaced by machines. The growing dependency on technology is so much that this year’s theme on Consumer Rights Day was ‘Fair and Responsible AI for Consumers.’ The generative AI which captures consumer’s behavioural patterns and offers targeted recommendations has grown leaps and bounds. On one hand, this may seem to ease the consumers in this tech driven fast pace life and while on the flip side, this raises serious privacy concerns. Therefore, as Artificial Intelligence permeates the contours of consumer interaction and commerce, it becomes imperative to safeguard the rights of the consumers.

The research delves into the cross interface of AI and consumer protection with a focus on legal implications and challenges in the digital marketplace. The study also analyses the role of AI in back drop of the concerns pertaining to protection of digital personal data collected by such AI. To study the regulatory framework, consumer protection laws and AI compliances, the researcher has compared Indian legislative framework with that of EU.

It has been observed that India does not have any specific law on AI as the legal landscape on the subject matter is still evolving, however, there are other existing laws and regulations to address the concerns with regards to varied aspects of AI technology. The research highlights that there is a need to have harmonised regulatory framework and enhanced international cooperation to efficaciously protect the consumer rights in the digital age.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sonia Maan
AU  - Ankita Sharma
PY  - 2025
DA  - 2025/06/06
TI  - Protecting Consumer Rights in the Age of Artificial Intelligence: Legal Implications and Challenges in Consumer Protection
BT  - Proceedings of the National Seminar on Enhancing Privacy Protection in the Digital Age: Legal Challenges & Innovations (NSEPPDA 2025)
PB  - Atlantis Press
SP  - 511
EP  - 523
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-426-6_24
DO  - 10.2991/978-2-38476-426-6_24
ID  - Maan2025
ER  -