Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)

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Research on Intelligent Communication of Xi’an Urban Marathon Events to Urban Brand Image Based on AI Technology

Authors
Zhen Huang1, *
1Xi’an Mingde Institute of Technology, Xi’an, 710000, China
*Corresponding author. Email: 1169619487@qq.com
Corresponding Author
Zhen Huang
Available Online 22 December 2025.
DOI
10.2991/978-94-6463-916-2_34How to use a DOI?
Keywords
AI Technology; Xi’an Urban Marathon; Brand Image; Intelligent Communication
Abstract

With the rapid advancement of artificial intelligence (AI), its role in sports events and urban brand promotion has expanded significantly. Focusing on the Xi’an Urban Marathon, this study examines how AI drives intelligent urban brand communication. Through analyzing AI applications in intelligent public opinion monitoring, personalized content delivery, and VR/AR experiences, it reveals that AI enhances communication intelligence and user engagement, effectively shaping Xi’an’s brand image. Public opinion monitoring enables real-time strategy adjustment, personalized recommendations target audiences precisely, and VR/AR technologies offer immersive experiences that boost brand recognition. The Xi’an Marathon case validates AI’s practicality and benefits. Recommendations include increased investment in AI, data integration, and performance evaluation. As AI evolves, its role in urban brand communication will deepen, making this research valuable for both theory and practice.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
22 December 2025
ISBN
978-94-6463-916-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-916-2_34How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhen Huang
PY  - 2025
DA  - 2025/12/22
TI  - Research on Intelligent Communication of Xi’an Urban Marathon Events to Urban Brand Image Based on AI Technology
BT  - Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
PB  - Atlantis Press
SP  - 295
EP  - 301
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-916-2_34
DO  - 10.2991/978-94-6463-916-2_34
ID  - Huang2025
ER  -