Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)

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Research on Consumer Behavior Mechanisms and Model Evolution in E-commerce and Traditional Commerce Based on the SOR Model

Authors
Enze Wang1, *
1Pingdu No. 9 Middle School, Qingdao, 266700, China
*Corresponding author. Email: fxx666@163.com
Corresponding Author
Enze Wang
Available Online 22 December 2025.
DOI
10.2991/978-94-6463-916-2_13How to use a DOI?
Keywords
SOR Model; Consumer Behavior; Traditional Commerce; E-commerce; Model Integration
Abstract

This study employs the Stimulus-Organism-Response (SOR) model as its theoretical framework to systematically analyze the consumer behavior mechanisms and evolutionary pathways of traditional commerce, traditional e-commerce, and new e-commerce. The research findings reveal that traditional commerce reinforces consumer trust and immediate decision-making through multi-dimensional physical stimuli, yet faces survival challenges due to disadvantages in price transparency and cost pressures. Traditional e-commerce improves efficiency through technological interface innovations but struggles with rationality-dominated trust crises and insufficient user retention. In contrast, new e-commerce reconstructs the stimulus system through content-driven, social, and algorithm-powered strategies, achieving breakthroughs via emotional resonance and demand-creation logic. Future commercial competition will revolve around the synergy between technological depth and human-centric warmth, manifesting as online-offline integration, trust reconstruction, and ecosystem-level convergence. The study uncovers the evolutionary shift in consumer demand from functional rationality to emotional value, providing theoretical support and practical insights for business model innovation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
22 December 2025
ISBN
978-94-6463-916-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-916-2_13How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Enze Wang
PY  - 2025
DA  - 2025/12/22
TI  - Research on Consumer Behavior Mechanisms and Model Evolution in E-commerce and Traditional Commerce Based on the SOR Model
BT  - Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
PB  - Atlantis Press
SP  - 105
EP  - 112
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-916-2_13
DO  - 10.2991/978-94-6463-916-2_13
ID  - Wang2025
ER  -