Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)

<Previous Article In Volume
Next Article In Volume>

Analysis of Operation Model of Cross-Border E-Commerce in Singapore--Taking Shopee as an Example

Authors
Gu Yu1, *
1Qingdao No.2 Middle School of Shandong Province, Qingdao, 266000, China
*Corresponding author. Email: 1016934399@qq.com
Corresponding Author
Gu Yu
Available Online 22 December 2025.
DOI
10.2991/978-94-6463-916-2_4How to use a DOI?
Keywords
Cross-Border E-Commerce; Singapore; Operation Model; Shopee
Abstract

Southeast Asia is the fastest growing region of Internet users in the world, and Singapore is the most mature e-commerce market in Southeast Asia. This paper introduces Shopee’s business model in detail, including logistics model, payment model, marketing model and profit model. In terms of logistics model, Shopee provides efficient cross-border logistics solutions through self-built logistics and cooperative logistics platforms. In terms of payment model, Shopee cooperates with third-party payment platforms such as Payoneer, Pingpong and LianLianPay to provide merchants with safe and reliable payment options. In terms of marketing model, Shopee has successfully attracted a large number of users through subsidies, diversified marketing tools and social media marketing. The profit model mainly depends on commissions, transaction fees and service fees. In 2023, Shopee reported a remarkable revenue of 9 billion dollars, reflecting a 23.5% increase from the previous year. This demonstrates the success of SHOPEE’s business model.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
22 December 2025
ISBN
978-94-6463-916-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-916-2_4How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Gu Yu
PY  - 2025
DA  - 2025/12/22
TI  - Analysis of Operation Model of Cross-Border E-Commerce in Singapore--Taking Shopee as an Example
BT  - Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
PB  - Atlantis Press
SP  - 23
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-916-2_4
DO  - 10.2991/978-94-6463-916-2_4
ID  - Yu2025
ER  -