Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Influence of Planned Behavior of Medical Tourism Batam Residents on the Visit Intention to Seek Medical Treatment in Malaysia

Authors
Rita Henniwaty Gultom1, *, Vidyarini Dwita1
1Program Magister Management, Universitas Negeri Padang, Padang, Indonesia
*Corresponding author.
Corresponding Author
Rita Henniwaty Gultom
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_126How to use a DOI?
Keywords
Theory of Planned Behavior (TPB); Health Belief Model (HBM); Trust; Visit Intention
Abstract

This study seeks to evaluate how planned behavior influences the intention of Batam residents to participate in medical tourism by obtaining healthcare services in Malaysia. Adopting a double regression model, the research explores the direct effects of independent variables on the dependent variable, which represents the intention to seek medical treatment in Malaysia. The sample for this study consists of residents of Batam City who have expressed plans or intentions to engage in medical tourism, specifically by traveling to Malaysia for healthcare purposes. The research utilizes primary data, which is directly gathered from the target participants through a structured questionnaire. Designed to capture relevant insights into respondents’ medical tourism intentions, the questionnaire is distributed online using Google Forms to ensure ease of access and completion. The study’s findings indicate that while perceived barriers have a negative yet statistically insignificant effect on visit intention, factors such as behavioral beliefs, normative beliefs, control beliefs, attitudes, subjective norms, perceived behavioral control, and trust exhibit a significant and positive influence on Batam residents’ intention to seek medical treatment in Malaysia.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_126How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rita Henniwaty Gultom
AU  - Vidyarini Dwita
PY  - 2025
DA  - 2025/09/16
TI  - The Influence of Planned Behavior of Medical Tourism Batam Residents on the Visit Intention to Seek Medical Treatment in Malaysia
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1597
EP  - 1607
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_126
DO  - 10.2991/978-94-6463-839-4_126
ID  - Gultom2025
ER  -