Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Influence of Fashion Interest on Online Impulsive Buying Mediated by Online Shopping Attitude

Authors
Zani Silviani1, *, Vidyarini Dwita1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: zanisilviani29@gmail.com
Corresponding Author
Zani Silviani
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_124How to use a DOI?
Keywords
Fashion Interest; Online Shopping Attitude; Online Impulsive Buying
Abstract

This research aimed to explore how an interest in fashion influences impulsive purchases made online, with online shopping attitudes serving as a mediating factor. The study involved 80 respondents from Generation Z in West Sumatra, aged between 18 and 28 years, all of whom had engaged in impulsive online clothing purchases. A purposive sampling method was employed to select participants. The data analysis was conducted using Structural Equation Modelling Partial Least Squares (SEM-PLS) version 4.0.9.5 in 2024. The findings revealed that a keen interest in fashion has a positive influence on online shopping behaviors, that attitudes toward online shopping significantly affect impulsive purchasing tendencies, and that fashion interest is directly and positively associated with impulsive online buying. That fashion interest has a direct positive relationship with impulsive buying online. Additionally, the research confirmed that online shopping attitudes mediate the relationship between fashion interest and online impulsive buying, further highlighting the significance of these connections.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_124How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zani Silviani
AU  - Vidyarini Dwita
PY  - 2025
DA  - 2025/09/16
TI  - The Influence of Fashion Interest on Online Impulsive Buying Mediated by Online Shopping Attitude
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1566
EP  - 1576
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_124
DO  - 10.2991/978-94-6463-839-4_124
ID  - Silviani2025
ER  -