Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Influence of Performance and Innovative Behavior on Competitive Advantage in Millennial Generation Business in Padang City

Authors
Chichi Andriani1, *, Ilham Thaib1, Mega Asri Zona1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: chichiandriani@fe.unp.ac.id
Corresponding Author
Chichi Andriani
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_62How to use a DOI?
Keywords
Performance; Innovative Behavior; Competitive Advantage
Abstract

The purpose of this study is to ascertain the relationship between per- formance and innovative behavior and competitive advantage in millennial gen- eration businesses in Padang City. All of Padang City’s coffee shops, café & restaurants make up the study’s population of millennial business owners. The criteria for sampling were as follows: (1) the business owner belongs to the gen- eration born between 1995 and 2010; (2) the business age is between 1 and 10 years; and (3) the business has a profit of more than Rp. 10,000,000/year, mak- ing the sample for this study comprised of 270 coffee shops, café & restaurant. After distributing the surveys, the research data were analyzed using multiple linear regression. According to the study’s findings, competitive advantage in the coffee shop, café, and restaurant industries in Padang City was influenced by performance and innovative behavior.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_62How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chichi Andriani
AU  - Ilham Thaib
AU  - Mega Asri Zona
PY  - 2025
DA  - 2025/09/16
TI  - The Influence of Performance and Innovative Behavior on Competitive Advantage in Millennial Generation Business in Padang City
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 737
EP  - 744
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_62
DO  - 10.2991/978-94-6463-839-4_62
ID  - Andriani2025
ER  -