Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)

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Research on China’s International Cultural Communication Policies from the Perspective of Game Overseas Expansion: a Case Study of “Genshin Impact”

Authors
Kaixuan Wang1, *, Yifen Yin1
1Macao Polytechnic University, College of Humanities and Social Sciences Public management, Macao, China
*Corresponding author. Email: 2477308600@qq.com
Corresponding Author
Kaixuan Wang
Available Online 28 May 2025.
DOI
10.2991/978-94-6463-744-1_28How to use a DOI?
Keywords
“Genshin Impact”; online games; cultural dissemination; outstanding traditional Chinese culture
Abstract

Games, a key way for people to connect, have evolved into booming online games today. They drive economic growth, transform entertainment, and serve as a bridge for cultural exchange. However, embedding Chinese culture in games is vital for cultural “going global”, despite China’s success in developing many online games, few effectively incorporate excellent Chinese culture, leading to missed cultural dissemination opportunities. Therefore, achieving a win-win in market and cultural benefits through online games is an urgent issue.

In the new era, enhancing China’s international communication capabilities and realizing the “going global” of excellent traditional Chinese culture are crucial for strengthening China’s comprehensive national strength and international influence. Online games, along with music and short videos, have become significant carriers for Chinese cultural output.

This article focuses on the success factors of “Genshin Impact” in both domestic and overseas markets, analyzing its features, popularity, and appeal to overseas players. The aim is to understand the role of online games in expanding diplomatic channels and enhancing China’s international cultural soft power, and to provide insights for other Chinese game companies’ overseas expansion.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
28 May 2025
ISBN
978-94-6463-744-1
ISSN
2589-4919
DOI
10.2991/978-94-6463-744-1_28How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kaixuan Wang
AU  - Yifen Yin
PY  - 2025
DA  - 2025/05/28
TI  - Research on China’s International Cultural Communication Policies from the Perspective of Game Overseas Expansion: a Case Study of “Genshin Impact”
BT  - Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)
PB  - Atlantis Press
SP  - 261
EP  - 277
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-744-1_28
DO  - 10.2991/978-94-6463-744-1_28
ID  - Wang2025
ER  -