Proceedings of the International Conference on Policies, Processes and Practices for transforming Underdeveloped Economies into Developed Economies (PPP-UD 2025)

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Measuring the Impact of Inventory and Marketing on Production Smoothening in a Utility Sector: A Panel Data Approach

Authors
Shachi Mishra1, Sachin Gupta1, *, Gaurav Nagpal2, Neetu Gupta3
1Vivekananda School of Economics, Vivekananda Institute of Professional Studies- Technical Campus, New Delhi, India
2Department of Management, BITS Pilani, Pilani, India
3Department of Commerce, Laxmibai College, University of Delhi, Delhi, India
*Corresponding author. Email: sachin.gupta@vips.edu
Corresponding Author
Sachin Gupta
Available Online 10 November 2025.
DOI
10.2991/978-94-6463-894-3_2How to use a DOI?
Keywords
Utility sector; profits; marketing; inventory; production; panel data analysis; India
Abstract

Utility sector is the foundation of economic growth that ensures energy security and industrial productivity along with influencing the living standards especially for the developing countries. The present study critically examines the progressing landscape of India’s utility sector, focusing on demand side drifts, executive challenges, financial performances and technological improvements. The study uses extensive panel data of 26 major firms of the utility sector listed in Bombay Stock Exchange (BSE) sectoral indices over the period of 10 years (2013-2023). The panel data analysis includes multiple linear regression modelling, random effect analysis and fixed effect regression models capture the heterogeneity in the data. The regression model indicates that change in cost of goods sold (proxy variable of demand), marketing expenses, profit before interest and tax (PBIT) and inventories are significantly impacting the change in cost of production (proxy variable for production). Between ordinary least square (OLS) and random effect, Breusch pagan test concluded that random effect is better approach which shows time invariability. After that Hausman test confirms that there is temporal dynamism present in data and hence the fixed effect prevails. The study provides valuable insights for optimizing production smoothening and hence the operational efficiency based on financial performance.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Policies, Processes and Practices for transforming Underdeveloped Economies into Developed Economies (PPP-UD 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
10 November 2025
ISBN
978-94-6463-894-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-894-3_2How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shachi Mishra
AU  - Sachin Gupta
AU  - Gaurav Nagpal
AU  - Neetu Gupta
PY  - 2025
DA  - 2025/11/10
TI  - Measuring the Impact of Inventory and Marketing on Production Smoothening in a Utility Sector: A Panel Data Approach
BT  - Proceedings of the International Conference on Policies, Processes and Practices for transforming Underdeveloped Economies into Developed Economies (PPP-UD 2025)
PB  - Atlantis Press
SP  - 5
EP  - 18
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-894-3_2
DO  - 10.2991/978-94-6463-894-3_2
ID  - Mishra2025
ER  -