Proceedings of the Recent Advances in Artificial Intelligence for Sustainable Development (RAISD 2025)

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Synergizing Customer Convenience and Fraud Prevention: Strategies for Sustainable Digital Payments to Enhance Satisfaction

Authors
Khirod Chandra Maharana1, *, Binod Kumar2, Shivani Guru3, Bhanu Prasad Behera4, Shrikant Upadhyay5
1School of Commerce, Gangadhar Meher University, Sambalpur, Odisha, India
2Faculty of CSE & IT, Jharkhand Rai University, Jharkhand, India
3Amity Business School, Amity University, Raipur, Chhattisgarh, India
4Dept. of Management Studies, NIST University, Berhampur, Odisha, India
5Department of ECE, MLR Institute of Technology, Hyderabad, India
*Corresponding author. Email: khirod82@gmail.com
Corresponding Author
Khirod Chandra Maharana
Available Online 17 July 2025.
DOI
10.2991/978-94-6463-787-8_43How to use a DOI?
Keywords
Artificial Intelligence; Payment Infrastructure; User Experience; Service Excellence; Fraud Detection; Security Optimization
Abstract

As the era of technological improvement and digitalization takes place, the way people do transactions also changes. At the moment, increased attention is paid to the use of artificial intelligence to enhance interaction with the user and protect against actions in electronic payment systems. This work will thus seek to evaluate the level of user satisfaction and the efficiency of service provision and delivery under the existing payment model involving AI and look at the usefulness of AI in reducing fraud risks. This study shows how AI payment systems could enhance customer experiences and detect fraud effectively in one go by prioritizing ease of use and service quality without compromising security measures. By examining the link, between user satisfaction and fraud prevention, the research delves into creating AI payment technologies that align with customer preferences while upholding transaction security.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Recent Advances in Artificial Intelligence for Sustainable Development (RAISD 2025)
Series
Advances in Intelligent Systems Research
Publication Date
17 July 2025
ISBN
978-94-6463-787-8
ISSN
1951-6851
DOI
10.2991/978-94-6463-787-8_43How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Khirod Chandra Maharana
AU  - Binod Kumar
AU  - Shivani Guru
AU  - Bhanu Prasad Behera
AU  - Shrikant Upadhyay
PY  - 2025
DA  - 2025/07/17
TI  - Synergizing Customer Convenience and Fraud Prevention: Strategies for Sustainable Digital Payments to Enhance Satisfaction
BT  - Proceedings of the Recent Advances in Artificial Intelligence for Sustainable Development (RAISD 2025)
PB  - Atlantis Press
SP  - 547
EP  - 562
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-787-8_43
DO  - 10.2991/978-94-6463-787-8_43
ID  - Maharana2025
ER  -