Proceedings of the Conference on Social and Sustainable Innovation in Technology & Engineering (SASI-ITE 2025)

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ESG-Driven Strategic Management for Sustainable Development and Competitive Advantage

Authors
Shravan Boini1, *, Srinivas Tunguturi2
1Research Scholar, School of Business, S R University, Warangal, India
2Associate Professor & Research Supervisor, School of Business, S R University, Warangal, India
*Corresponding author. Email: shravanboini@gmail.com
Corresponding Author
Shravan Boini
Available Online 31 December 2025.
DOI
10.2991/978-94-6463-940-7_24How to use a DOI?
Keywords
ESG strategy; sustainable development; competitive advantage; dynamic capabilities; absorptive capacity; ADC; PLS-SEM
Abstract

This paper discusses the ways in which Environmental, and Social, Governance (ESG) practices can be effectively incorporated to produce both long-term competitive advantage and sustainable development. The study is based on the dynamic capabilities theory and focuses on the impact of absorptive and adaptive capabilities on the sustainability outcomes and the implementation of the ESG strategy as a mediating mechanism. In contrast to the previous research, which is based entirely on survey-collected data, this study presents a methodological novelty by integrating Artificial Intelligence (AI) methods into the research. In particular, to validate ESG disclosures, cross-check survey responses, and predict sustainability outcomes, Natural Language Processing (NLP) and machine learning models were used. The main analysis was based on the Partial Least Squares Structural Equation Modeling (PLS-SEM), and the auxiliary verification instrument was AI-based predictive analytics. Results have shown that absorptive capacity has a direct positive impact on sustainability performance, and adaptive capacity has an indirect positive impact on it through the implementation of ESG.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Conference on Social and Sustainable Innovation in Technology & Engineering (SASI-ITE 2025)
Series
Advances in Intelligent Systems Research
Publication Date
31 December 2025
ISBN
978-94-6463-940-7
ISSN
1951-6851
DOI
10.2991/978-94-6463-940-7_24How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shravan Boini
AU  - Srinivas Tunguturi
PY  - 2025
DA  - 2025/12/31
TI  - ESG-Driven Strategic Management for Sustainable Development and Competitive Advantage
BT  - Proceedings of the Conference on Social and Sustainable Innovation in Technology & Engineering (SASI-ITE 2025)
PB  - Atlantis Press
SP  - 328
EP  - 341
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-940-7_24
DO  - 10.2991/978-94-6463-940-7_24
ID  - Boini2025
ER  -