Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)

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A Study of Personalized Wellness Experience Design in Hotel Services

Authors
Zhaojian Liu1, *
1Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Zhuhai, Guangdong, 519000, China
*Corresponding author. Email: liuzhaojian2024@163.com
Corresponding Author
Zhaojian Liu
Available Online 17 December 2024.
DOI
10.2991/978-2-38476-327-6_23How to use a DOI?
Keywords
personalized service; recreation experience; hotel industry; innovation strategy
Abstract

This paper firstly outlines the concepts of personalized service and recuperation experience and their interrelationships, and then analyzes the development status of international and domestic hotels in personalized recuperation service. The international hotel industry has made remarkable progress in personalized recuperation services, while the domestic hotel industry has a late start but huge market potential. Through an in-depth analysis of customer needs, this paper discusses the design elements of personalized recreation and wellness services, including customer profiling and demand analysis, service design and product positioning, and the combination of hardware facilities and software services. Further, this paper puts forward the innovation strategies of personalized recreation services, such as the connotation and path of service innovation, the use of science and technology to enhance personalized services, cultural integration and localized service innovation, sustainable development and green recreation services. Finally, this paper looks forward to the future development trend of personalized recreation services in hotels and puts forward corresponding strategic suggestions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2024
ISBN
978-2-38476-327-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-327-6_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhaojian Liu
PY  - 2024
DA  - 2024/12/17
TI  - A Study of Personalized Wellness Experience Design in Hotel Services
BT  - Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
PB  - Atlantis Press
SP  - 195
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-327-6_23
DO  - 10.2991/978-2-38476-327-6_23
ID  - Liu2024
ER  -