All of the articles in this proceedings volume have been presented at the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024) during November 1-3, 2024 in Chengdu, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...

Techno-Orientalism involves the strategic use of various means to evoke emotions such as anxiety, shame, and indignation in order to gain supporters. It also aims to convey the eventual victory and superiority of the West over the developing East, thereby empowering supporters with confidence and pride....

As previous studies have shown, consumers’ consumption of luxury goods depends on their symbolic value because luxury goods confer respect and social status on consumers. However, in the current information age, the consumption of luxury goods is not only for their symbolic value but also extends to...

This thesis examines the impact of viral short-video film marketing on audience engagement, using the marketing strategy of the 2024 Chinese comedy-drama film “YOLO” on Douyin as a case study. This study explores how Douyin’s short video marketing alters traditional film spectatorship, engages audiences...

Excessive social media use behavior has profoundly influenced people’s living habits. Starting from social media’s technical recommendability, based on Affordance theory and SOR model, this study put forwards a research framework of "recommendability - information value and loss of control - excessive...

This study indicates the impact of AI-generated content (AIGC) on customer acquisition enhancement for small and medium-sized enterprises (SMEs) in Chengdu, aiming to reveal how AIGC adoption affects companies’ market performance. We break down AIGC adoption into five dimensions: AI creative production,...

Nowadays, virtual images are widely used in film making, entertainment, social media as well as advertising and marketing. This article focuses on how the anthropomorphic features of virtual influencers affect purchase intentions of consumer, and explores the mediating effect of perceived credibility...

This essay explores the economic effects of realizing information resources through online platforms, particularly those driven by hot news events. Using Zhihu as a case study, the research introduces the concepts of Single-Influence News (SH) and Multi-Influence News (MH), and employs event study methodology...

The industrialisation of film shooting is an inevitable trend. With the progress of science and technology and people's growing spiritual needs, Chinese science fiction films have ushered in a leapfrog progress, and China's first trilogy of successive sci-fi films, "Feudal God Part 1:...

Poetry constitutes an essential component of literary studies and culture communication. Emily Dickinson, as one of the pioneers of American modernist poetry, had written 1755 poems in her lifetime, which are internationally acclaimed. Among her works, the poem “I Died for Beauty” stands out as a prominent...

This paper first analyzes the experiences and practices of the international community in preventing and combating corruption and bribery crimes, such as establishing anti-corruption standards through legislation, focusing on legislation for prior prevention of corruption, strengthening regulations on...

The continuation of the village’s style and the inheritance of the village’s culture are important guides for the current village’s revitalization efforts in China, which can actively promote the cultural revitalization and prosperity of villages. This paper takes traditional villages and traditional...

Green architecture has become the focus of the increasing global climate change. Under the current policy of reducing carbon emissions and the rapid development of the Chengdu-Demian Economic Belt, the green construction industry has shown a good development prospect, and the “Cuicheng Plan” was born....

The purpose of this article is to discuss the optimization strategy of logistics supply chain management under the Internet environment. First, the article analyzes the application of Internet technologies in logistics supply chain, including how technologies such as Internet of Things, cloud computing,...

This paper firstly outlines the legal gaps and practical dilemmas in the surrender of fugitive offenders between the Mainland and Hong Kong, including the lack of a clear legal basis, conflict of criminal jurisdiction, double criminality standard, the problem of the surrender of death penalty offenders...

Since the new era of “six places” targeting was put forward, mainstream media, represented by People’s Daily, have documented through a series of reports the great process of Liaoning province’s comprehensive development by anchoring on the new targeting. Through content analysis, this study examines...

The rapid advancement of artificial intelligence (AI) has revealed unprecedented potential for cultural dissemination, particularly through generative AI (AIGC). This paper examines how AI empowers the spread of Chinese Excellent Traditional Culture through innovations in content creation, global dissemination,...

This article aims to study the key measures for the standardized construction of the board of directors of central enterprise subsidiaries under the background of world-class enterprises. The article emphasizes the core role of the board of directors in corporate governance and points out the importance...

According to the existing research on sanctions, the effectiveness of sanctions has a positive correlation with the establishment of sanctions alliance: the more countries participating, the more effective the sanctions are. Compared to unilateral sanctions, multilateral sanctions are more effective,...

Social media has extended the space of self-expression, thus becoming a virtual field for creating emotions, and even affecting the public's daily lives. With the increase in social structural pressure, more attention is paid to learning bloggers, who, through the learning status presented by videos,...

As a historic project personally planned, deployed and promoted by -Xiong’an, this hot land of innovation and entrepreneurship is full of opportunities and challenges, showing the advantages of the socialist system with Chinese characteristics, reflecting the governance ability of the party and the state,...

To build a unified national market, the development of transport industry is the basis of inter-regional exchanges, as China enters a new era, the main contradiction has become the contradiction between the people's growing needs for a better life and the unbalanced and insufficient development,...

This paper firstly outlines the concepts of personalized service and recuperation experience and their interrelationships, and then analyzes the development status of international and domestic hotels in personalized recuperation service. The international hotel industry has made remarkable progress...

In the era of rapid development of artificial intelligence, multimodal natural language processing (NLP) has emerged as a crucial field. This paper explores the significance and applications of multimodal NLP in cross-media information understanding and generation. By integrating multiple modalities...

This paper summarizes the key role of film and television production management in different stages of film and television projects. In the planning stage, production management lays the foundation for the success of the project through creativity and feasibility analysis. In the preparation stage, the...

With the rapid rise of short video platforms, the film and television production process has experienced significant changes. This paper summarizes the specific impacts of short video platforms on the film and television production process, including the changes in the creation cycle and cost constraints,...

The purpose of this paper is to compare the investor suitability policies of China and the United States, and to explore the improvement path of China's investor suitability policies. First, it analyzes the differences between China and the U.S. in terms of policy formulation concepts and objectives,...

This paper discusses the practical dilemmas of the interface mechanism of mediation and arbitration in Guangdong, Hong Kong and Macao Greater Bay Area, and puts forward optimization suggestions. By analyzing the deficiencies of judicial competence and collaborative regulatory mechanisms, the imperfections...

With the rapid development of information technology, smart tourism has become an important trend in the development of tourism. This paper comprehensively analyzes the current research status of user behavior analysis and precision marketing strategy in smart tourism, and discusses the collection and...

In response to increasingly fierce competition among coffee brands, communication strategies of coffee chain companies also need to evolve, continuously adjusting to changes in market dynamics and consumer demands. This study explores Luckin Coffee’s brand communication strategy from the perspective...

This paper presents a comprehensive study on the design and development of an automatic generation system for regional cultural symbols utilizing deep learning techniques. With the rapid advancements in artificial intelligence and particularly in deep learning, there is a growing need to digitize and...

This paper discusses the application status of digital technology in the fields of risk early warning, emergency plan, emergency drill, emergency material management, emergency response and rescue, emergency communication and emergency personnel training in China, analyzes the research progress in various...

This article analyzes the internal and external situation of material management in directly affiliated units under the new situation of reform and development, and proposes innovative measures such as building a “five in one” procurement business system and creating a centralized procurement full process...