Proceedings of the 2025 SSEME workshop on Social Sciences and Education (SSEME-SSE 2025)

How Synergistic Network Influence “Standards + Certification” Regional Quality Brand: A Spatial Spillover Effect Perspective

Authors
Chenyuan Lu1, Yueyi Zhang1, *, Taiyi Chen2, Jing Hu1
1China Jiliang University, Xiasha Higher Education Park, Hangzhou, Zhejiang Province, China
2Jiangxi University of Finance and Economics, Changbei National Economic and Technological Development Zone, Nanchang, Jiangxi Province, China
*Corresponding author. Email: 02A0702026@cjlu.edu.cn
Corresponding Author
Yueyi Zhang
Available Online 18 August 2025.
DOI
10.2991/978-2-38476-454-9_3How to use a DOI?
Keywords
Regional Quality Brand; Synergistic Network; Standards; Certification; Spatial Spillover
Abstract

The “Standards + Certification” regional quality brand has become a significant practice in China’s high-quality development in recent years. Stakeholders involved in standards and certification form complex network relationships. However, few studies have explored the crucial role of synergistic network in the construction of “Standards + Certification” regional quality brand. This study reveals the direct and spatial spillover effects of synergistic network in the construction of “Standards + Certification” regional quality brand through the Spatial Durbin Model (SDM). The findings show that both synergistic network and “Standards + Certification” regional quality brand exhibit regional clustering and fluctuating development trends. Synergistic network foster not only the growth of local “Standards + Certification” regional quality brand but also positively impact the regional quality brands in surrounding areas through spillover effects. Additionally, the attraction of foreign investment significantly bolsters the construction of regional quality brands, while excessive industrial agglomeration exerts detrimental effects. Therefore, strengthening regional coordinated development, optimizing resource allocation, improving the mechanism of synergistic network, and balancing foreign investment introduction and industrial agglomeration are essential to promote the sustainable development of “Standards + Certification” regional quality brand.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 SSEME workshop on Social Sciences and Education (SSEME-SSE 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 August 2025
ISBN
978-2-38476-454-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-454-9_3How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Chenyuan Lu
AU  - Yueyi Zhang
AU  - Taiyi Chen
AU  - Jing Hu
PY  - 2025
DA  - 2025/08/18
TI  - How Synergistic Network Influence “Standards + Certification” Regional Quality Brand: A Spatial Spillover Effect Perspective
BT  - Proceedings of the 2025 SSEME workshop on Social Sciences and Education (SSEME-SSE 2025)
PB  - Atlantis Press
SP  - 12
EP  - 33
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-454-9_3
DO  - 10.2991/978-2-38476-454-9_3
ID  - Lu2025
ER  -