Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)

Multi-Agent Simulation of Incentive Mechanism Optimization for Enhancing Rural Community Participation in Summer-Resort Wellness Destinations and Its Household Income Effects

Authors
Rui Li1, *, Puwei Zhang1
1Jiangxi Normal University, Nanchang, 330022, China
*Corresponding author. Email: lirui8541@gmail.com
Corresponding Author
Rui Li
Available Online 15 May 2026.
DOI
10.2991/978-2-38476-577-5_140How to use a DOI?
Keywords
Multi-Agent Simulation; Rural Community Participation; Summer-Resort Wellness Tourism; Incentive Mechanism; Household Income Effect; Agent-Based Modeling
Abstract

This study constructs a multi-agent simulation framework to evaluate incentive mechanism optimization for rural community participation in summer-resort wellness destinations. Agent-Based Modeling incorporating residents, government, enterprises, and tourists is calibrated using household surveys (n=486) from Guizhou Province, China. Results demonstrate that the full incentive combination achieves 68.4% participation rate, 45.3% income growth, and Gini coefficient reduction from 0.358 to 0.315. Sensitivity analysis identifies social network influence (PRCC=0.72) and revenue sharing ratio (PRCC=0.78) as primary leverage parameters. Intermediate zone residents (1-3 km from tourism center) exhibit strongest responsiveness with 37.5 percentage point participation gains. Findings suggest prioritizing skill training and revenue sharing mechanisms with spatially differentiated resource allocation.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 May 2026
ISBN
978-2-38476-577-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-577-5_140How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Rui Li
AU  - Puwei Zhang
PY  - 2026
DA  - 2026/05/15
TI  - Multi-Agent Simulation of Incentive Mechanism Optimization for Enhancing Rural Community Participation in Summer-Resort Wellness Destinations and Its Household Income Effects
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 1372
EP  - 1379
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_140
DO  - 10.2991/978-2-38476-577-5_140
ID  - Li2026
ER  -