Research on the Social Innovation Design Strategy of the Transformation of the Endogenous Power of the Yao People in Northern Guangdong Under the Rural Revitalization Strategy

DOI

10.2991/978-2-38476-577-5_124How to use a DOI?

Keywords

rural revitalization; Yao in northern Guangdong; endogenous power; social innovation design

Abstract

Under the background of rural revitalization strategy, this study analyzes the main problems existing in the Yao area in northern Guangdong, discusses its endogenous development power, gives full play to the regional advantages of ethnic areas, and uses various resources in northern Guangdong, to transform the endogenous power and explore the mechanism of social innovation design intervening in rural areas to activate the endogenous power. Methods taking the endogenous power of the Yao people in northern Guangdong as the core, the characteristic resources were classified, and the development model was put forward through field research and case analysis, help Yao people from “Blood transfusion” to “Hematopoietic” change. As a result, through the path of resource integration, cultural empowerment and digital platform construction, this paper puts forward the methods of brand construction of “Yaoyi Gongfang”, the creation of Intangible Cultural Heritage Products and the construction of digital collaborative platform, the Trinity model of “Cultural inheritance-industrial innovation-digital empowerment” is constructed to enhance the self-development ability of the Yao people. In conclusion, through the methods of cultural inheritance and innovation, talent and industry cultivation, science and technology and digital empowerment, this paper puts forward the endogenous development dynamic model of the interaction between internal and external factors, which is the key to preventing poverty return, it provides theoretical and practical reference for preventing the return to poverty and rural revitalization in the Yao area of northern Guangdong in the new era.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chenzi Ma
PY  - 2026
DA  - 2026/05/15
TI  - Research on the Social Innovation Design Strategy of the Transformation of the Endogenous Power of the Yao People in Northern Guangdong Under the Rural Revitalization Strategy
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 1200
EP  - 1213
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_124
DO  - 10.2991/978-2-38476-577-5_124
ID  - Ma2026
ER  -