Strategies for Enhancing the Design of Cultural and Creative Products in Shizhi Qiang Village under the Context of Artificial Intelligence Technology: A Case Study of Taizi Tea

DOI

10.2991/978-2-38476-577-5_123How to use a DOI?

Keywords

Shiyi Qiang Village; Emotional Design; Cultural and Creative Product Design

Abstract

Taking the Taizi tea from Shiyi Qiang Village in Beichuan as an example, this paper explores how to design cultural and creative products, under the background of artificial intelligence technology, guided by the theory of emotional design, to further develop the characteristic resources of the village, thereby enhancing its cultural and industrial value, as well as the related development paths and practical strategies. This paper studies the concepts of emotional design theory and cultural and creative product design, systematically analyzes the current problems of serious homogenization and weak emotional connection of cultural and creative products in Shiyi Qiang Village. Based on the three-layer design framework of “instinct-behavior-reflection”, it deeply explores the cultural connotation and tea-making process behind Taizi tea, and transforms them into visual and interactive design elements to complete the design practice of the “Beiyun Taigu” series of cultural and creative products. This provides practical ideas for enhancing the popularity of Shiyi Qiang Village and promoting the diversified development of its cultural and creative products, and also offers a reference for the combination model of rural characteristic industries and emotional cultural and creative products.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lirui Xia
PY  - 2026
DA  - 2026/05/15
TI  - Strategies for Enhancing the Design of Cultural and Creative Products in Shizhi Qiang Village under the Context of Artificial Intelligence Technology: A Case Study of Taizi Tea
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 1189
EP  - 1199
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_123
DO  - 10.2991/978-2-38476-577-5_123
ID  - Xia2026
ER  -