The Impact of Interactive Game Streaming Mode on Audience Behavioral Loyalty: Flow Experience as a Mediating Variable

DOI

10.2991/978-2-38476-577-5_75How to use a DOI?

Keywords

Game Streaming; Interactive Mode; Flow Experience; Behavioral Loyalty; Full Mediating Effect

Abstract

In the competitive game streaming industry, deep interaction has become one of the key ways for game streamers to cultivate audience loyalty. This research constructs a theoretical model that sets the interactive mode of game streamers as the independent variable, flow experience as the mediating variable, and behavioral loyalty as the dependent variable. After identifying various factors, it explores how interactive mode creates an immersive live-streaming experience for viewers, thereby encouraging them to repeatedly watch live streams. This empirical study employed a questionnaire survey method, targeting active viewers on mainstream game streaming platforms as the sampling group, and collected a total of 159 valid responses. During the data analysis phase, the research employed methods such as correlation analysis and regression analysis for data processing. The research indicates that interactive mode must act through flow experience to influence behavioral loyalty. This finding indicates the crucial role of flow experience as a psychological mechanism.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Hong Chen
PY  - 2026
DA  - 2026/05/15
TI  - The Impact of Interactive Game Streaming Mode on Audience Behavioral Loyalty: Flow Experience as a Mediating Variable
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 723
EP  - 730
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_75
DO  - 10.2991/978-2-38476-577-5_75
ID  - Chen2026
ER  -