Young Women, Local Culture, and Social Media (Case Study of Cina Benteng Culture)

DOI

10.2991/978-2-38476-446-4_23How to use a DOI?

Keywords

young women; Cina Benteng; cultural preservation; social media; Feminist Standpoint Theory

Abstract

This research discusses the role of young women, namely Elsa Novia Sena, in preserving the local culture of Cina Benteng through social media platforms Instagram and TikTok (@elsa.novias). Women have long played a role in traditional culture, but in some cases, their roles are often overlooked, marginalized, or even underestimated. Therefore, this research aims to understand the role of young women in preserving the local culture of Cina Benteng through social media. The research utilizes the Feminist Standpoint Theory, communication and culture, as well as social media. The researcher employs a qualitative approach with a case study method. In gathering data, the researcher conducts in-depth interviews, observations, and documentary studies. The research findings indicate that Elsa Novia Sena’s position as a cultural content creator in the patriarchal community brings a unique perspective to the efforts of preserving Cina Benteng culture and challenging ingrained stereotypes. As a young woman of Cina Benteng descent, Elsa draws upon her personal experiences and familial influences to delve deeper into Cina Benteng culture. Despite the dominance of men, particularly Cina Benteng cultural experts, in the community, Elsa courageously takes on a role in cultural preservation through social media.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yesha Lady Ta
AU  - Septia Winduwati
PY  - 2025
DA  - 2025/07/22
TI  - Young Women, Local Culture, and Social Media (Case Study of Cina Benteng Culture)
BT  - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2024)
PB  - Atlantis Press
SP  - 210
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-446-4_23
DO  - 10.2991/978-2-38476-446-4_23
ID  - Ta2025
ER  -