Constructing Sustainable Coastal Identities: Green Communication Practices in Community-Based CSR Initiatives

DOI

10.2991/978-2-38476-545-4_46How to use a DOI?

Keywords

Corporate Social Responsibility; coastal community; stakeholders; green communication

Abstract

This study examines how community-based Corporate Social Responsibility (CSR) programs facilitate the construction of sustainable coastal identities via green communication practices. The inquiry is situated within the context of coastal communities, where livelihoods, culture, and environmental resilience are intricately linked to marine ecosystems. Employing a qualitative practice-based methodology, data were collected through participatory observation, documentation, and immersive engagement in CSR activities to ascertain how communicative artifacts, including messages, symbols, and media representations, shape collective meaning-making and stakeholder engagement. CSR activities, structured around four primary pillars (education, health, environment, and local economy), were disseminated utilizing visual narrative strategies across social media, posters, and video documentation. These media function not merely as informational conduits but as platforms for forging shared narratives of collaboration, environmental ethics, and stewardship. The findings indicate that green communication plays a pivotal role in fostering a ‘Sustainable Coastal Identity’, wherein the community re-frames its identity as ‘coastal guardians’ charged with the protection of marine resources. This symbolic reframing enhances social cohesion, motivates collective environmental action, and augments socio-ecological resilience.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kezia Arum Sary
AU  - Ahmad Ridha Mubarak
AU  - Ziya Ibrizah
PY  - 2026
DA  - 2026/03/13
TI  - Constructing Sustainable Coastal Identities: Green Communication Practices in Community-Based CSR Initiatives
BT  - Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)
PB  - Atlantis Press
SP  - 679
EP  - 691
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-545-4_46
DO  - 10.2991/978-2-38476-545-4_46
ID  - Sary2026
ER  -