Effectiveness of Social Media Campaigns on Climate Change in Coastal Areas: Systematic Literature Review

DOI

10.2991/978-2-38476-545-4_49How to use a DOI?

Keywords

Climate Communication; Social Media Campaigns; Coastal Communities; Behavior Change; Systematic Literature Review

Abstract

Coastal areas are the most vulnerable to the impacts of climate change, such as sea level rise, abrasion, and extreme disasters. Social media now plays an important role in raising awareness and encouraging adaptive behavior among coastal communities through digital climate communication. This study aims to systematically review the effectiveness of social media campaigns in the context of public communication and pro-environmental behavior change in coastal areas. A Systematic Literature Review (SLR) approach was used, referring to the PRISMA protocol, covering 35 international articles published between 2020 and 2025. The results of the study show that effective communication strategies emphasize local community involvement, the use of contextual language and narratives, and the integration of digital technology to build awareness and adaptive action. However, challenges remain in the form of media bias, low climate literacy, and the gap between science and public understanding. This study confirms that the effectiveness of coastal climate communication is highly determined by the socio-cultural context, community participation, and cross-sector collaboration. These findings provide a basis for the development of participatory, evidence-based, and sustainable climate communication policies.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Marwah
AU  - Tuti Bahfiarti
PY  - 2026
DA  - 2026/03/13
TI  - Effectiveness of Social Media Campaigns on Climate Change in Coastal Areas: Systematic Literature Review
BT  - Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)
PB  - Atlantis Press
SP  - 731
EP  - 754
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-545-4_49
DO  - 10.2991/978-2-38476-545-4_49
ID  - 2026
ER  -