Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)

Maritime Cultural Heritage of the Sandeq Festival: A Media Framing Perspective

Authors
Firmansyah1, *, Muh Akbar1, Alem Febri Sonni1
1Department of Communication Studies, Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: firmansyah24e@ms.unhas.ac.id
Corresponding Author
Firmansyah
Available Online 13 March 2026.
DOI
10.2991/978-2-38476-545-4_50How to use a DOI?
Keywords
Sandeq Festival; Maritime Cultural Heritage; Media Framing; Mandar Culture; Online Journalism; Participatory Communication
Abstract

This study aims to examine how online media in Indonesia represent the Sandeq Festival as part of the maritime cultural heritage of the Mandar people. Employing a mixed-methods approach through both quantitative and qualitative content analysis, this research applies the framing theory proposed by Goffman (1974) and further developed by Entman (1993). Data were collected from 427 news articles published between 2010 and 2025 across various national and local online news portals. The findings reveal that coverage of the Sandeq Festival is dominated by the Agenda Sect. (88%), indicating a strong media orientation toward reporting current and ceremonial activities rather than thematic or reflective analyses. Media outlets such as tribunnews.com, fajar.co.id, and sulbarprov.go.id emerged as dominant sources, portraying government actors as the central figures in the narrative of publication. These results suggest that the media function primarily as agents of political legitimation and cultural policy promotion rather than as conveyors of cultural information. Conceptually, this study highlights how the media frame cultural heritage within the context of modernization and the politics of representation, while emphasizing the need for a more participatory cultural communication approach in the preservation of Indonesia’s maritime heritage.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 March 2026
ISBN
978-2-38476-545-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-545-4_50How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Firmansyah
AU  - Muh Akbar
AU  - Alem Febri Sonni
PY  - 2026
DA  - 2026/03/13
TI  - Maritime Cultural Heritage of the Sandeq Festival: A Media Framing Perspective
BT  - Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)
PB  - Atlantis Press
SP  - 755
EP  - 769
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-545-4_50
DO  - 10.2991/978-2-38476-545-4_50
ID  - 2026
ER  -