Netizen Response to Pandawara Group’s Environmental Initiative: A Case Study of the YouTube Video “The Dirtiest Beach in Lombok”

DOI

10.2991/978-2-38476-545-4_52How to use a DOI?

Keywords

Netizen Response; Pandawara Group; YouTube; Environment

Abstract

Environmental literacy in the digital era has become increasingly prominent with the emergence of the Pandawara Group community, which actively educates the public through real actions and documentation on the YouTube platform. This study aims to analyse netizen responses to the video “The Dirtiest Beach in Lombok” uploaded by the Pandawara Group, focusing on comment dynamics and interaction patterns as indicators of the effectiveness of environmental literacy campaigns. This study uses a big data analysis approach with the use of Communalytic.org to analyse 232 comments through three main modules: toxicity analysis, sentiment analysis, and topic analysis. The data was analysed using quantitative and qualitative methods to obtain a complete mapping of the intensity, emotional nuances, and thematic structure of netizen discussions. The findings show that most netizen comments were positive or neutral in tone, dominated by prosocial expressions such as respect, affection, and support for Pandawara Group’s actions. The level of toxicity and negative speech in digital discussions was very low, while semantic mapping produced five main discussion clusters that showed thematic heterogeneity ranging from appreciation and constructive criticism to reflections on personal experiences. These findings are significant because they prove that digital spaces can be healthy, collaborative, and productive discussion ecosystems for environmental literacy issues. The benefits of this research not only provide empirical evidence of the effectiveness of digital communication strategies for environmental communities, but can also serve as a foundation for practitioners, governments, and researchers in developing inclusive and data-driven environmental literacy campaigns. The results of this study also contribute to strengthening the literature on public reception on social media, particularly in the context of social and environmental issues in Indonesia.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Munadian Yunadia Sahabuddin
AU  - Moehmmad Iqbal Sultan
PY  - 2026
DA  - 2026/03/13
TI  - Netizen Response to Pandawara Group’s Environmental Initiative: A Case Study of the YouTube Video “The Dirtiest Beach in Lombok”
BT  - Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)
PB  - Atlantis Press
SP  - 779
EP  - 798
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-545-4_52
DO  - 10.2991/978-2-38476-545-4_52
ID  - Sahabuddin2026
ER  -