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210802 articles
Proceedings Article
The Use of Big Data in Customer Acquisition and Retention
Xiaotian Wu
This paper sought to examine the usefulness of big data in customer acquisition and retention. Data for the study were collected from secondary sources such as articles and online publications. The data were later analyzed using thematic content analysis. Findings indicated that big data is revolutionizing...
Proceedings Article
Implementation of the Policy on Reducing the Use of Plastic Bags (Study of the Perspectives of Traders and Buyers) at Atom Mall Market Surabaya
Tessalonika Sagala, Weni Rosdiana, Syafana Attillah Ramadhani, Della Putri Pratiwi, Tias Anggita Verolina, Mochammad Wildan Nur Hafizh
The use of plastic bags is one of the most significant sources of environmental pollution found in Indonesia. Based on Surabaya Mayor Regulation Number 16 of 2022 concerning the reduction of the use of plastic bags, researchers found problems from traders and buyers who still use plastic bags when conducting...
Proceedings Article
Reflections on Professional Ethics Education in College Journalism
Jing Zuo
In recent years, the phenomenon of anomie in our country has occurred frequently, so that we have to reflect on the professional conduct of the press. University journalism ethics education is the first cornerstone of journalists to establish the professional ethics of journalism, and it is increasingly...
Proceedings Article
An Exploration on the Transformation and Development Path of Specialty Clusters in Normal Universities
Xinhua Xu, Song Lin, Wenshan Cheng, Hongying Gao, Min Liu
Under the policy background of undergraduate transformation and development, the transformation and development of specialties is a strategy of partial transformation for local undergraduate normal universities. The electronic information specialty in Hubei Normal University has made valuable preliminary...
Proceedings Article
Sustainable Marketing Strategy for Increasing Market Share at PT Tonasa Cement
Syahril, Dian Parawansa, Fahriana Mustafa
This study aims to determine: 1) sustainable marketing strategies to increase the market share of PT. Semen Tonasa amidst increasingly tight cement industry competition; 2) the most effective sustainable marketing strategy to increase the market share of PT. Semen Tonasa in the South Sulawesi and Eastern...
Proceedings Article
Analysis on the Evolution of Inner Mongolia College Admission System
Jianing Bai
The college entrance examination is the most important exam for Chinese high school students. There are many kinds of college entrance examination mechanisms in China, among which Inner Mongolia is the most special, and it adopts the online system to fill in the application form. There are not many researches...
Series: Advances in Engineering Research
Proceedings Article
A Physical-Effect-Considered Formalized Modeling for Pipelined Manufacturing Machining System
Min-Cong Yu, De-Yu Qi
New stage of global industry is coming with the new requirements to the IACS (Industry Automation Control System), e.g. flexible manufacturing, small batch and customized production. So far, most of IACS modeling methodologies are concerning on the description to specified domain of computing subsystem,...
Proceedings Article
A novel Scheme on the Seamless Handover on Vehicle
Linyuan YAO, He TANG, Ping DONG, Yong KONG
In traditional Train-Ground Communication (TGC), the mobile node or the mobile network is responsible to handover from one domain to another, although the designer has the route of the trains. A novel scheme on the seamless handover on vehicle is proposed in this paper. The main idea is that the channel...
Proceedings Article
The Moral Education: Literature Review of Its Development from Past to Present
Jingyi Cheng, Wen Wang, Xuerong Wang
In a broad sense, moral education refers to all activities that purposefully and systematically exert influence on members of society in terms of politics, ideology, and morality. The purpose of this study is to expose Chinese moral education. This literature review synthesizes the paper on moral education...
Proceedings Article
Impact of HR Development Programs on Sales Team Performance at PT Misi Depo Bangunan
Nurafifah Tri Surahman
This study aims to evaluate the influence of Human Resource (HR) development programs on the performance of the sales team and customer satisfaction at PT. Misi Depo Bangunan, a leading building materials retail company. Amidst intense industry competition and rising customer expectations, HR development...
Proceedings Article
Response analysis of curve beam bridge under high earthquake intensity
Zhiqiang Chen, Rui Li, Jin Zhao, Zhenyu Xiu
girder bridge; earthquake response; high earthquake intensity
Proceedings Article
Relationship between Short Term Traffic Flow Chaos Fractal Properties and the Necessary Data for Prediction
Gang Yin, Yu Feng Chen
Analyze the traffic flow in multi-scale time window of a freeway by using the nonlinear analysis method such as Correlation dimension , recursive map and so on, we find that chaos and fractal still exist in wide observation scales. Traffic flow correlation dimension reduces when the length of time window...
Proceedings Article
The Theory and Development of Business Ecosystems
Ruijiong Gao
As a kind of ecosystem, the composition of the commercial ecosystem must be intertwined with each other, just as the natural ecosystem can extend to the natural environment of the outer planet and can be subdivided into a specific chemical element. The commercial ecosystem is endless. Understanding the...
Series: Advances in Engineering Research
Proceedings Article
Study of Computer Network Security and Its Countermeasures
Jun Qian, Song Guo
Computer technology is developing rapidly, so that the development of today's society can not do without information network. Since the information transfer computer network involved in all areas of finance, science and education, and military, which contains significant economic or national interests,...
Proceedings Article
Measurement of Two-dimension Justice Belief: Retribution and Balance
S. Tao, C.C. Yuan, Y. Xu
Living in an unpredictable and uncontrollable unjust world would be unbearably threatening, so people prefer to believe that the social system is fair, legitimate, and justifiable. To explore the connotation of justice belief, several methods are used. First, 30 participants from various vocations are...
Proceedings Article
Development of the Siberian Federal District in the Transitive Economy
D N Ganchenko
Siberia is the region with rich resource and infrastructure potential that is of strategic importance for the country. Highly fluctuated current economic environment presents new challenges that affect the key vector of region development. An economic infrastructure of the region with its traditional...
Proceedings Article
An Overview of Depressive Disorder in Chinese Adolescents
Yuetong Bu, Yenling Chen
With the promotion of examination-based education in China, Chinese adolescents are studying hard and facing the pressure of comparison and competition with others. The number of places for continuing education and work provided by China is far lower than the demand, leading adolescents to bear the pressure...
Proceedings Article
Fiscal Policy and Monetary Policy of the UK
Ceyue Gao, Yimiao Que
This article will describe the impact of British fiscal policy and monetary policy on the British economy. As an important trading entity, economic power, and financial center, the British economy is the sixth largest economic system in the world and one of the world’s richest, most economically developed...
Series: Advances in Engineering Research
Proceedings Article
Photo-induced intra-molecular energy transfer of tetra-{3,5-di-(4-nitro benzyloxy) benzyloxy} zinc (II) phthalocyanine
Zhenzhen Chen, Keqin Wu, Junri Wen, Hongqin Yang, Yiru Peng
The photophysical properties of a novel dendrimer tetra-{3,5-di-(4-nitro benzyloxy) benzyloxy} zinc phthalocyanine (DZnPc) was studied by steady-state, time-resolved fluorescence and UV/Vis spectroscopy. DZnPc mainly existed as a monomer in DMF. Intra-molecular energy could be transferred from peripheral...
Proceedings Article
Simulation Platform on Flow and Heat Transfer of Aero-engine Secondary Air System
Guo-zhe Ren, Zhen-xia Liu, Peng-fei Zhu, Ya-guo Lyu
In order to analyze the flow and heat transfer characteristics of the secondary air system, a general simulation block library was developed and a characteristic analysis platform of secondary air system was constructed based on the tool box of MATLAB/Simulink. This platform could simulate all kinds...
Proceedings Article
The Design and Application of Engine Vibration Test Platform Based on Virtual Instrument LabVIEW
Minjun Teng
This paper is based on LabVIEW software to develop a car engine vibration test platform. Completion of the vibration test platform structures, software design of the vibration test platform and test of the vibration test platform, it can analyze radial vibration displacement and power spectra in different...
Proceedings Article
Research on Recognition and Correction of Power System Load Singular Data Based on Wavelet Analysis
Chao Hong, Xiangshu Ye
Traditional singular data identification and correction methods process data roughly and cannot accurately deal with the shortcomings of singular data, this paper proposes a singular data identification and correction method based on wavelet analysis, which uses the localization properties of wavelet...
Proceedings Article
A New Scale Free Evolving Network Model with Community Structure
Jun CAI, WaiXi LIU
Understanding and modeling the structure of a complex network can lead to a better knowledge of its evolutionary mechanisms, and to a better cottoning on its dynamic and functional behavior. The nodes within a network not only tend to connect the nodes with high degree (scale-free property), and tend...
Proceedings Article
Research on Internet-Finance Risk Warning based on Big Data
Qipeng Zhang, Youtao Luo, Shiguang Fu, Zhanpeng Xu, Yu Xiao
Internet-Finance is expanding rapidly in the present era. However, the financial risk warning system has not been established. There is huge potential risk in the Internet-Finance. Based on the big data technology as the theoretical basis, this paper analyzes the types of potential risk of Internet Finance,...
Proceedings Article
Teacher with Different Meta-Emotion Level: Their Understanding of and Responses to Children’s Negative Emotions
LingLing Liu
In this study, 223 teachers were measured using the Meta-emotion Scale, and were then classified into two groups: high meta-emotional levels and low meta-emotional levels. Direct observation and interviews were used to explore their effect on children’s negative emotions, such as sadness and anger. The...
Proceedings Article
A Sorting Strategy for Alpha Based on ROE Linked with Global Financial Market
Shenkai Wu
Finding sorting variables for alpha is crucial in investing stocks. The alpha, also referred to as abnormal return, measures the investment strategy’s ability to beat the market. It is the part of portfolio return that the existing model cannot explain. Return on equity (ROE) is one of the key factors...
Proceedings Article
On optimization of civil-military coordinated development mechanism of defense science, Technology and industry in major countries
Wei Gu, Han Qiao
The national defense science, technology and industry is an important material and technical basis for a country’s national defense construction and security. With the gradual advance of the new round of the military reform, the major countries in the world are striving to promote the competitiveness...
Series: Advances in Engineering Research
Proceedings Article
Research on a Low-Harmonic Nearest Level Modulation Method for Modular Multilevel Converters
Pengfei Hu, Xi Wang, Lun Tang
Modular Multilevel Converters (MMC) have been widely applied in medium- and high-voltage applications such as High Voltage Direct Current (HVDC) Transmission. Hence, the modulation method which can generate low harmonic waves with low losses is quite suit for the HVDC condition. This paper proposes a...
Proceedings Article
Main Figure, Character Education, and Education Dichomy in the Movie of Laskar Pelangi and Freedom Writers as a Comparison Study of Literature
Toni Rizkina, Sumayah
The LaskarPelangi film is the work of Riri Riza, while the Freedom Writers film is the work of Richard La Gravenese. The research tries to compare the two literary works with the aim of (1) describing the main characters in the films Laskar Pelangi and Freedom Writers; (2) describe the character education...
Series: Advances in Engineering Research
Proceedings Article
Deformation prediction of foundation pit with PCA-SVM
Nan Lin, Menghong Nan, Weidong Li
Using the principal component (PCA) strong ability of extracting effective features of foundation pit horizontal displacement monitoring data (monitoring, monitoring temperature, relative humidity, excavation depth) characteristics analysis .extracting the effective principal component, constructing...
Proceedings Article
Non-Equivalent Vocabulary Translation in Literary Text
V V Alekseeva
The paper describes the theoretical and practical aspects of the non-equivalent vocabulary translation in the literary text. Special attention was paid to literary allusion as bases of country background information and its role in the development of student’s communicative competence in the process...
Proceedings Article
Memory Encoding: Effect of Cognitive Approaches on Memorizing Abilities
Xinyi Dong, Yuyin Wei, Mengchuan Wu, Siqing Yang
The neuroanatomical basis study of the memory process investigated that the left inferior prefrontal cortex was associated with memory processing and activated preferentially. This study further demonstrated the most efficient memory process for memorization tasks based on the above experiment. Twenty-five...
Proceedings Article
The Influence of Confirmation Bias and Survivorship Bias on Electronic Industry
Sijin Li, Chenyu Song, Yuchen Zhu
This article explores the practical consequences judgmental biases have on organizations through the use of case study. Specifically, confirmation bias and survivorship bias will be discussed using organizations from the electronic industry. By studying the case of Nokia and Sony, this article aims to...
Series: Advances in Engineering Research
Proceedings Article
Experimental Study of Effects of nozzle Hole Shape on Cavitating Flow
Zhengyang Zhang, Zhixia He, Xicheng Tao, Genmiao Guo, Yu Jin
In this paper, the influence of nozzle hole shape on internal flow and near-nozzle spray behavior was studied. A flow visualization experimental system with a transparent scaled-up injector was setup. Three nozzles with the same hole outlet diameter but different hole shapes were used. Detailed comparisons...
Proceedings Article
Species and composition of phytoplankton in Fushan Bay
Yang Dongfang, Xu Zijun, Zhang Qi, Liu Yiting, Ma Zhaodong
This paper analyzed the species and composition of phytoplankton in Fushan Bay based on investigation data on June to August 2002. Results showed that there were 4 phyla, 39 genera and 102 species, including Bacillariophyta, Pyrrophyta, Chlorophyta and Chrysophyta. There were 29 genera and 75 species...
Proceedings Article
Analysis of distributed generation system and the influence on voltage distribution
Hongen Tan, Bo Wang, Dichen Liu, Suxuan Guo
As the requirement for the power quality is increasing nowadays, the distributed source energy has been widely used. The association of different Distributed Generation System (DGS) could cause as many problems as it may solve. Micro-grid associates the distributed generation and the loads as a subsystem....
Proceedings Article
Enhanced Cybersecurity for Web Applications Using External Attack Surface Management
B. Kishore, B. A. Nivvetha, S. Prarthana, K. Rithish, T. Thamaraimanalan
The External Attack Surface Management (EASM) in strengthening cybersecurity defenses is covered in the cyber security-enhanced web application. It draws attention to how the attack surface is dynamic and affected by various elements, including network infrastructure, web applications, and third-party...
Proceedings Article
The Enlightenment of Deepening the Reform Theory on College Students' Learning
Xin Chen, Xiaoyan Li
At the national level, profound reforms at all levels have been carried out in accordance with the important theory of deepening the reform, and the reform of China has been systematically progressively. Each major reform will determine the fate of China. From the individual level of contemporary college...
Proceedings Article
Research on College ESP Teaching for Chinese P.E Majors
L. Ma, J. He
With increasing international communication in sports field, it is helpful for P.E majors today to be equipped with equivalent level of English capability. And nowadays, the main part of college English teaching has gradually transferred from EGP to ESP. On the analysis of current English teaching situation...
Proceedings Article
Protecting the Security and Privacy of the Virtual Machine through Privilege Separation
Cong Yu, Lixin Li, Kui Wang, Wentao Yu
Virtual machine security issues have been the focus of attention. The permissions of traditional administrative domain Dom0 are too large, so that the user's privacy is threatened. Once the attacker compromises Dom0, it can threaten the entire virtualization platform. This paper introduces a privilege...
Proceedings Article
Green Supply Chain Management (GSCM) and Green Human Resource Management (GHRM): A Literature Review and Future Research Direction
Jincheng Wang, Ningxuan Wu, Ziyi Yu
Green Supply Chain Management (GSCM) and Green Human Resource Management (GHRM) are two important branches of Operation Management and Human Resource Management in the field of environmental protection and sustainable development. The GSCM and GHRM were studied in isolation from each other in many years...
Series: Advances in Engineering Research
Proceedings Article
The introduction of disturbance observer in power system
Xi Wang, Lijie Ding, Hua Zhang
Most controllers used in power system such as PID controllers are based on linearization without considering the external disturbance. In this paper, the disturbance observer is introduced in HVDC control. Firstly, the model of HVDC system considering the disturbance is established. Then disturbance...
Proceedings Article
Effectiveness of Loyalty Programs on Customer Retention in Cement Industry at PT Semen Tonasa
Jurjani, Abd. Rahman Kadir, Sobarsyah
Study This aiming for knowing: 1) the effectiveness of the loyalty program customer in increase retention customers in the cement industry at PT. Semen Tonasa; 2) factors certain things that affect effectiveness of loyalty programs customer in increase retention customers in the cement industry at PT....
Proceedings Article
Linking Digital Transformation to Organizational Performance Through Strategic Management in Indonesian Construction Companies
Farmady Hadianto
Digital transformation has become a pivotal driver for the construction industry, requiring continuous improvements in productivity, efficiency, and competitiveness in the disruptive era. This study investigates the relationship between digital transformation and organizational performance, with a particular...
Proceedings Article
Study on Function-based Hierarchical Planting Modes of Garden Plant Communities in Residential Area
Ye Zheng, Shan Lu, Bo Chen, Yinan Lai, Jing Jing
A perfect garden plant landscape in residential areas must highly unify both artistry and functionality. Since the liberation, Hangzhou has developed a multiple of unique and successful residential garden landscapes. Taking five typical residential areas in Hangzhou Xiasha New Town as examples, the paper...
Proceedings Article
Study on the Development Status, Risk Problems and Countermeasures of Internet Consumer Finance in China
Dan Hu
With the continuous development of science and technology and the continuous improvement of the financial market, Internet consumer finance has attracted many users resulting in its obvious advantages of convenience, quickness and wide coverage, which has greatly enriched the types of Internet financial...
Proceedings Article
Branding Strategy Through Tagline Pinarak Bojonegoro in an Effort to Realize the Development of a Creative and Tourism-Friendly City
Ahmad Khoirul Mufadzil, Haryo Kunto Wibisono, Muhammad Taqy Abdullah, Ristyananda Alvito Dwinova, Cyntia Nurul Fajrianti
The characteristics used in the tagline focus on tourism in Bojonegoro Regency which is a regional potential that can be a development effort towards a creative city through regional branding. To see how the regional characteristic branding efforts, descriptive qualitative analysis is the method used...
Series: Advances in Engineering Research
Proceedings Article
Structural, Surface Morphology and Optical Properties of Pulsed Laser Deposited ZnO Thin Films at Various Laser Pulse Energies
Ying Huang, Jia Yuan Qin, Xiao Ming Shen, Nguyen Manhtai, Yue Chun Fu, Huan He, Shu Long Lu, Li Feng Bian
ZnO thin films have been deposited on ITO substrates by pulsed laser deposition at various laser pulse energies. The crystalline structure, surface morphology and optical properties of ZnO thin films were characterized by X-ray diffraction (XRD), atomic force microscope (AFM) and UV-Visible measurements....
Series: Advances in Engineering Research
Proceedings Article
Study on Laser Surface Microtexture Processing and Friction of 45 Steel
Suqin Jiang, Bin Yan, Bokui Li, Mengqiu Li, Xu Pei, Nianlian Li, Yuwei Dong
To study the effects of different surface microtextures on the friction and wear properties, the microtextures were processed on the 45 steel surfaces by pulsed laser. It showed that the textured surfaces with pits and grooves had an effect on the storage of lubricating oil and abrasive particles, which...
Proceedings Article
The Research on Automatic Detection Technology of Product Size Based on Machine Vision
Denghui Li, Yanhong Wang
It is important that product size can be checked quickly and accurately on the production line. The speed and precision are slowed by traditional manual measurement and the speed based on machine vision in the paper is obviously improved. First of all, the collected image is converted into the correct...