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Proceedings Article
An Empirical Study on the Factors Influencing Purchase Intention of Brand Podcast Consumers of Generation Z
Shupeng Ge
2020 is known as the ‘Year of Chinese Podcasts’. With the development of online cultural content and the boom of the ‘ear economy’, the once niche Chinese podcast industry has entered a new stage of explosive growth. Major internet companies are deeply involved in the audio platform, and more brands...
Proceedings Article
A Study of Applied Linguistics and Its Historical Implications: English Dominance
Chang Huan, Li Nie, Wenxiao Li, Hanyu Zhang
This study explores the anthropologic implication of linguistic system, scrutinizing its historical implications of English dominance under colonial influence. It aims to provide a discourse into time to unveil the impermeable layer of colonial hegemony and cultural oppression to open a discussion on...
Proceedings Article
Forensic Accounting Investigation and Prevention of Fraud
Chuanhui Liu
At the end of the twentieth century and the beginning of the twenty-first century, a series of abominable fraud incidents occurred around the world. Even the United States with a mature capital market also has fraud incidents in corporations one after another, such as those in WorldCom, and Enron Corporation,...
Proceedings Article
Generative AI in Higher Education: Transforming Teaching, Research, and Student Engagement
Zhimin Deng, Yaming Yu
Generative artificial intelligence (AI), like ChatGPT, holds significant promise for transforming higher education by improving teaching effectiveness, boosting research productivity, and facilitating personalized learning experiences. Even with these advancements, challenges like algorithmic bias, ethical...
Proceedings Article
Study on Spatial Optimization Strategies of Old Community Streets Based on Spatial Syntax and PSPL - A Case Study of Garden Hill Community in Grain Road Street, Wuhan City
CenSi Hu, Xin Zhou, GeWei Zheng
The old community is an important livelihood project related to the fundamental interests of the residents as an important part of the organic. As an important carrier of urban public space rejuvenation and vitality, community street space is an important part of the development of cities in transportation,...
Proceedings Article
A Study of the Effect of Negative Workplace Gossip on Employees’ Proactive Behavior
Tingting Shi
Negative workplace gossip spreads through informal channels, bringing negative consequences to the organization and employees. Based on conservation of resources theory, this study introduces emotional exhaustion and psychological resilience to investigate the influence of negative gossip on proactive...
Proceedings Article
Exploring Haier's Green Supply Chain Management Based on Digital Transformation
Kai Liao
In recent years, environmental protection has received increasing attention globally. Many governments have regarded green development as an important part of their future strategies and have promoted the realization of a green economy through policy guidance and legislation. In this context, enterprises,...
Proceedings Article
Analysis of the Influence Path and Utility of Enterprise Fission Strategy on SMEs
Yiting Wang
The “fission” strategy, characterized by its holistic nature, presents a novel approach to organizational change that promotes innovation and strengthens industrial chains. This paper analyzes Chinese SMEs(producing new and unique products using special and sophisticated technologies), using an antecedent-process-outcome...
Proceedings Article
Analysis of Financial Statements Fraud Using the Fraud Hexagon Perspective on Family Company
Barkah Susanto, Lilik Andriyani, Nur Laila Yuliani, Nur Wakhidatur Rohmah
Numerous frauds in the financial statements that businesses listed on the IDX have released. Due to the funds, they have committed, investors will undoubtedly suffer from this since they will not receive accurate financial information while the business is operating. The variables of pressure, opportunity,...
Proceedings Article
An Online Social Platform Public Opinion Communication Model Based on BP Neural Network
Benhai Yu, Yufan Ni
With the development of Internet technology, the number of Internet users in China has exceeded 1 billion. Network public opinion has gradually replaced traditional media as an information communication channel. On one hand, the efficient and convenient online platform plays an important role in promoting...
Proceedings Article
Emotional Description of Autism Children in Sidoarjo
Adiibah Suhailiyyah Alhasiib, Lely Ika Mariyati, Widyastuti, Jalilova Lola Jalilovna
This research purposely to find out the emotion description of children with autism in inclusive school at Sidoarjo. Based on the fact that there is an increase in students with special needs (ABK) attending education in inclusive schools in Sidoarjo, namely at Muhammadiyyah 2 Elementary School. The...
Proceedings Article
Design Method and Engineering Application of new Music Road Surface Structure
Hao Ling, Honglu He, Shushu Chen, Jiake Yu
The music highway is a creative road design that has gained a lot of attention recently. It incorporates musical elements into the surface of the road so that when a vehicle passes on the road at a certain speed, the friction between the wheel and the surface can produce particular musical melodies....
Proceedings Article
Bridging Competency Gaps and Navigating Emerging Horizons in HR Management: A Study in the Foundry Industry of Kolhapur, India
Bindu Menon, Madhura Mane
This study aims to explore the competencies of HR managers and the disparities between actual and expected competencies while considering the influence of age. The research is based on data collected through surveys, structured questionnaires, telephonic interviews, job analysis, job evaluation, expert...
Proceedings Article
Knowledge Leadership for Character-Driven Deep Learning on ELT: Reshaping Teacher Education for Ethical and Transformative English Teaching: The Analytical Reflection
Zulystiawati, Moh. Syahrun Ibrahim
This analytical article examines a conceptual and theoretical framework for enhancing ethical and transformative English Language Teaching (ELT) that promotes character-driven deep learning in teacher education. Amidst swift digital transformation and increasing societal intricacy, the function of English...
Proceedings Article
On Key Animation and Key Animator
Jie Gu
Based on the understanding of key animation, this paper has analyzed the differences and relationsbetween key animation and animation. The author tries to figure out the requirements and qualities for being a great key animator on industry conditions. In this way, guiding the key animation beginners...
Series: Advances in Engineering Research
Proceedings Article
Research on the Sample Size Calculation Method of the Inertial Gyro Based on the Step-stress Accelerated Life-test
Jinxin Xu, Jinzhu Wang, Zhifeng Fan
It is difficult to verify the reliability of a new type of ammunition components through traditional statistical testing methods. And the accelerated life test of ammunition components at the present often requires a large amount of sample size. The calculation model for minimum sample size of the Inertial...
Series: Advances in Engineering Research
Proceedings Article
Research on EFL Teaching Mechanism for College Learner Autonomy via Mobile Multimedia in Chinese Context
Huanhuan Ren, Chi Ma
The advent of mobile multimedia nurses great aspiration for the integrations of the relevant high technologies into English language curriculum. Mobile-multimedia assisted EFL teaching is theoretically based on constructivism, humanism and the input hypothesis, and practically supports the paradigm of...
Proceedings Article
A Study of Life Education Creative Poster Design Competition
Rui-Lin Lin
This study integrated the teaching and learning processes of a creative design curriculum into the Life Education Creative Poster Design Competition held by the Ministry of Education, with the students from Class B of the first grade in a Technology University who entered the university in 2012 as the...
Proceedings Article
Teaching Reform of “Air Conditioning Engineering” Course
Zhaochun Wu, Xiangping Zhu
The teaching reform of air-conditioning engineering course is discussed in the paper. For the purposes to cultivate skilled on-site engineers, the teaching reforms are carried out in the three aspects, i.e., the optimization of teaching contents, the reform of teaching method and mean, and the reinforcement...
Proceedings Article
Multi-Objective Re-entry Trajectory Optimization based on the Physical Programming Method for Hypersonic Gliding Vehicle
Haiyan Chu, Jian Li
Re-entry trajectory optimization is a key step in the scheme planning of the hypersonic gliding vehicle. The problem of multi-objective re-entry trajectory optimization is usually solved by the weighted summary method (WSM). However, it is difficult to obtain the non-convex Pareto non-inferior solution....
Series: Advances in Engineering Research
Proceedings Article
Progress in Research of Automobile Exhaust Purification
Chang Cui
This paper summarizes the composition and harm of automobile exhaust gas. It also briefly marshals the development and main components of automobile exhaust purification catalysts, of which three way catalyst is emphatically introduced. In this paper, some problems existing in the current conversion...
Series: Advances in Engineering Research
Proceedings Article
Characteristic Study of Large Torque Micro-Nano Platform Based on Piezoelectric Stack
Hong Jin, Ke Liang, Yueping Mo
With the development of precision engineering and precision instruments, the micro-nano platform becomes the important carrier in the precision positioning technology, which provides large torque and high precision.The platform's performance is tested by using laser displacement meter.Four kinds of testing...
Series: Advances in Engineering Research
Proceedings Article
Software Defect Prediction Model Research for Network and Cloud Software Development
Yejuan Yang
With the process of software development and application basing on network and cloud, the change of software development requires new software defect prediction method for these kinds of software development, which can solve the problems of the traditional software defect prediction method based on target...
Proceedings Article
Study on Relationship between Student Satisfaction and Multi-media Classroom Environment
Min Hua
Multi-media classroom’s characteristics fulfill the requirements for learning in a modern society .The researches on the student satisfaction with the multimedia classroom itself are few. Based on the previous research, the researcher of this thesis developed a comprehensive multi-media classroom satisfaction...
Proceedings Article
Study on the Application of Web2.0 in Advertising Communication
Meigui Ma
The arrival of web2.0 era, prompted the new mode of network operations and new media to be born. For example, the new mode of network operations are marketing2.0, work2.0, search engine and so on. The new media is blogs, mobile phone, online video, and digital and mobile television and so on. Which become...
Proceedings Article
Feature Combination and Correlation Analysis for Motor Imagery EEG
Mingai Li, Jinfeng Xu, Xinyong Luo
In order to get high classification accuracy, feature combination is commonly used in analysis of motor imagery electroencephalography EEG signal, including the nonlinear analysis and traditional time-frequency analysis. In this paper, Sample entropy(SampEn) was computed and represented as the nonlinear...
Series: Advances in Engineering Research
Proceedings Article
The Optimal Scheme of Space Debris Mitigation
Yue Song
In this paper, a time-dependent model is established to determine the optimal scheme which can bring economically attractive opportunity to a private firm. yield was taken into account in this model (yield is a variable varies from time). We build a time-dependent model to balance the costs and benefits,...
Proceedings Article
Innovative potential of large industrial city
Irina Tsvetkova, Tatyana Ivanova
The article deals with social and economic aspects of reforming the city of Togliatti. Authors have analysed several development programmes involving innovative technologies, which pertain to the production diversification based on the creation of favourable infrastructure for entrepreneurship. In the...
Proceedings Article
The Development of Public Relations and E-Book Protocol Based on Active Learning Approach to Improve Learning Motivation and Outcome of Vocational Middle School Students
Umar Suyanto, Asri Riani, Tri Murwaningsih
The objective of research was to develop E-book media based on active learning approach that can be accessed offline through Windows or Android Smartphone, to improve the students' learning motivation and outcome in Public Relations and Protocols learning in Vocational Middle Schools (thereafter called...
Proceedings Article
Investigation of Soft Soil Subway Tunnel Subsidence Based on Multiple Factors
Guihua Li, Wei Tang, Bingshuai Zhao, Xiantao Guo
Objective: the subsidence of soft soil subway tunnel structure is a key threat to the safe operation of subway system. In order to detect and respond the problems timely, it is necessary to constantly monitor the subsidence of soft soil subway tunnel structure and to analyze its variation over time....
Series: Advances in Engineering Research
Proceedings Article
Construction of Public Leisure PE Website Based on Struts Framework
Wenwei Jia, Yuan Gao, Minghai Yao
The 21st century is the era of leisure, Leisure PE as a positive, healthy, civilized social life style in modern society, and promotes the harmonious development of man and society, and promotes the comprehensive and coordinated development of human beings. Only by strengthening the leisure PE propaganda,...
Proceedings Article
Research on the Dispersant Effectiveness with the Action of Waves
Qiaomin Wang, Bing Sun, Zhiyu Yan, Mi Wend, Hui Liu, Ying Yu
Oil spill dispersant, as a kind of effective measures to deal with oil spill, has been widely used, but the effectiveness still needs more investigations. In this paper, what factors influenced the dispersant effectiveness was studied in the tank with the action of waves of different time intervals,...
Proceedings Article
Inner-organizational Institutional Environment and Its Impact on the Companies’ Innovation Capacity
Zhengqun Zhan, Min Li, Junni Pan
Institutional factors in organizations can be divided into two aspects: one is the ideological system such as the value, culture and other aspects, which can be regarded as an informal system because the content of this aspect always is unwritten and tacit; the other is the system of power distribution,...
Proceedings Article
The Study of Body-building Value of Chinese Traditional Dance "Lianxiang "
Yanhong Li, Shuangjun Li
" Lianxiang " is a Chinese traditional dance , people usually plays it for entertainment and body-building. The paper analyzed distinctive features of dance movements with methodology as data collection and analysis. The author presents the view that the dance can relax tendons and activate collaterals...
Proceedings Article
The Effectiveness of Enterpreneurship Learning in Developing Students' Entrepreneurial Intentions
Kakang Harudin, Nanang Fattah, Eeng Ahman
The main problem of this study is the effectiveness lowness of entrepreneurship learning that effects the intention lowness of student entrepreneurship. The purpose of the study is to describe and to test the variables empirically that influence the students learning effectiveness and entrepreneurship...
Series: Advances in Engineering Research
Proceedings Article
Study on the Mechanism and Structure of Toothbrush based on Brush Force Control
Yan Luo, Ronglong Li
This paper studies the dental caries, dental calculus deposits, smoke stains, bleeding gums and even lead to gum recession, tooth wedge damage caused by coronary heart disease, diabetes and cerebrovascular diseases due to incorrect brushing posture in daily life. This paper researches the health toothbrush...
Proceedings Article
Dynamic Model of Paclitaxel Biosynthesis Suggests That the Key Enzyme Is Taxadiene 5alpha-Hydroxylase in Taxuschinensis Cell Suspension Culture
S.S Zhu, Z.Q Miao
Taxus suspension cell cultures are a sustainable source of paclitaxel. In this study, transcript profiles of T.chinensis cells were analysed systematically by RT-qPCR to investigate the transcriptional dynamics of Taxus cell during cultures. Correlation between the expression levels of genes involved...
Series: Advances in Engineering Research
Proceedings Article
Gun Dynamic Parameters Measurement Technology on Live Firing Condition
Junqi Qin, Yu-liang Yang, Chang-chun Di, Dong Wang
Recoil displacement, recoil velocity, recoil resistance and gun carriage stress were selected as the key dynamic parameters. Measurement programs were developed respectively according to the characteristics of dynamic parameters. Live firing test was carried out, and measurement results of dynamic parameters...
Proceedings Article
The economic component of labor migration in a megacity in the conditions of new industrialization
Olga Ergunova, Pavel Bochkov, Oleg Viktorov
The article presents the problem of the role of labor markets under the conditions of the transition to 4.0 economy on a scale of a Russian megalopolis. The principal feature of the Industry 4.0 is the situation when regardless of the priorities of industrial policies by the main recipients of dividends...
Proceedings Article
Correlation Analysis of Physical Exercise and Mental Health of Middle School Students — An Empirical Study based on 10 Middle Schools in H Province
Waichun Chan
Objective: To explore the effects of physical exercise on self-harmony and mental health of middle school students, and to provide basis for improving their mental health. Method: A total of 532 middle school students from H province are surveyed by the "physical exercise rating scale", "Chinese middle...
Proceedings Article
Staff Management of 80/90-later Employee and Corporate Culture Remodeling in the Non-ferrous Metallurgical Enterprises—based on the Investigation of XH Group
Di Zou
Human resource is the core competitive of an enterprise. In view of young employee played an important role in the whole company, and the importance of management of them, we made an investigation on XH Group according to the Maslow demand level theory. Our research results showed, based on the spirit...
Proceedings Article
Research on the effect of rural household garbage treatment based on fuzzy hierarchical comprehensive evaluation
Haifeng Wang, Jingming Chen, Guangmin Wang
With the improvement of rural living standards, the garbage disposal system in rural areas has been unable to meet the current needs of rural residents for living environment.Under the background of building "beautiful countryside", it is urgent to explore the rural household garbage disposal mode suitable...
Proceedings Article
The Evaluation of Adiwiyata Mandala-Based School Program in Public Junior High School SMP Negeri 4 Wonosari, Boalemo Regency
Fory A. Naway, Yuli Nur Indahsari
The objective of this research is to explore several aspects in junior high school, SMP Negeri 4 Wonosari; these aspects are: 1) The context (antecedents) of Adiwiyata Mandala-based school program; 2) The implementation (transaction) of the program, and; 3) The outcome of the program implementation....
Series: Advances in Engineering Research
Proceedings Article
Design of Stepping Motor control system based on LabVIEW
Yuan Wang, LiPing Huang, JiaNing Wang
By design the program and control the corresponding hardware devices, to design a Stepping motor control system to control the rotation of the stepping motor. The software part of this system is programmed based on LabVIEW, and communicates with the ELVIS II platform via USB port of the computer, so...
Proceedings Article
Analysis on Change of Formulation of Standards in the New Standardization Law
Hui Liu
The significant modifications are made for the Formulation of Standards Section in the newly amended Standardization Law. Under the premise that the development trend of standardization in the new period is considered, and also mainly based on the basic requirements of standardization reform, this amendment...
Proceedings Article
Admiring American Fantasy Movies by Beauty and Beast
Yonghao Yan
Popular works in the twenty-first century fantasy movies are frequent. The "Beauty and the Beast" (2017) directed by Bill Condon was adapted from a French fairy tale story. Based on the basic continuation of the animated version, the movie uses special effects technology to create a spectacular visual...
Proceedings Article
Performance Analysis on the Chinese Open-end Stock Funds’ Investment Style Convergence
Xin Zhao
This paper quantitatively studies the relationship between investment style convergence and fund performance of open-end stock funds from the empirical point of view, and finds that: the convergence of the actual fund style is serious; in the long run convergence tends to reduce the fund performance,...
Proceedings Article
The influence of state-confessional policies on the activities of religious communities in Western Siberia in the 1970s and early 1980s
N S Dvoryanchikova
The article is devoted to the study of the activities and position of religious organizations in the Novosibirsk region in the 1970s and early 1980s. In the period under review, there are changes in the state-confessional policy in the USSR in general and in the Novosibirsk region in particular. At this...
Series: Advances in Engineering Research
Proceedings Article
Ferments Activity in Pigs Digestive Organs at Postnatal Period of Different Stages
M.G. Terentieva, R. N. Ivanova, N.V. Shchiptsova, G. A. Larionov, A.Yu. Lavrentiev, N.V. Evdokimov, V. A. Alekseev, I.N. Madebeykin, A.I. Dimitrieva
We have determined the patterns for age-specific changes related to activity of aspartateaminotransferase, alanineaminotransferase, gamma glutamyltransferase, ?-amylase, alkaline phosphatase and acid phosphatase in different parts of the stomach, liver, pancreas, duodenal, empty, ileac, cecum, colic...
Proceedings Article
Implementation of Islamic School Culture Policy in Development of Teacher Professional Performance
Siraj, Sri Milfayetty, Ibnu Hajar
This study is based on the policy of implementing Islamic education in accordance with Aceh Qanun Number 11 of 2014 concerning the implementation of education. The purpose of this study is to find an implementation model of Islamic school culture policy in developing teacher professional performance....