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Proceedings Article
The Impact Of Customer-Based Brand Equity And Health Motivation Towards Purchase Decision: A Case Study Of Lemonilo
Delvira Anindya Prawira, Munawaroh Zainal
This research aims to investigate the impact of customer-based brand equity and healthy motivation on purchase decisions, focusing on the case study of Lemonilo healthy instant noodles. The research is motivated by Indonesia's position as the second-largest consumer of instant noodles worldwide....
Series: Advances in Engineering Research
Proceedings Article
Socio-Cultural Dynamics in STEM Education with a Focus on Participation and Equity Challenges
F. Osumanu, E. B. Osei, S. N. O. Wellington, I. Ali
This study examined student engagement and equity in STEM education in Ghana through sociocultural lenses, focusing on cultural and gendered barriers and geographical disparities among Junior and Senior High School students. The goal was to generate evidence to inform inclusive STEM education policies...
Proceedings Article
The Analysis of the Impact on Digital Inclusive Finance to Rural Industry Revitalization
Yufei Liang
With the continuous development of digital technology, digital finance and traditional inclusive finance are further integrated to form a new model of digital inclusive finance, which alleviates the financial exclusion in rural areas and brings opportunities and challenges to the revitalization and development...
Proceedings Article
U.S. Medical-related Industry Under Covid-19: Impacts and Reflections Based on Fama-French Model
Yuqi He, Qijing Ma, Ziying Xiao
As a once-in-a-century black swan event, the global spread of the COVID-19 caused severe economic and social impacts. It made the market recognize the significant value of medical-related companies. During this epidemic, the medical-related industries demonstrated their ability to cope with such large-scale...
Proceedings Article
An Analysis of Cultural Difference between Chinese and American Films and TV Series Under the Guidance of Hofstede’s Cultural Dimensions
Yingreng Tan
As globalization deepens, cross-cultural communication flourishes, leading to a greater interaction between global cultures. Yet, beneath such interconnection lies distinct and entrenched local beliefs and cultures. This difference is particularly evident in varying perceptions, customs, and interpersonal...
Proceedings Article
Research on Chinese Children’s Innovative Aesthetic Learning
Ruojia Song
Innovative thinking and aesthetic learning play indispensable parts in early childhood education, which can develop children’s talents and promote their creativities. This study aims to investigate the current pedagogical practice and the existing problems in Chinese preschool aesthetic education, thereby...
Proceedings Article
Analysis of the Digital Transformation Strategy in the Catering Industry: A Case Study of Hong Kong
Jingfeng Xu
With the advancement of technology, digital operations have been developing in different industries. The Hong Kong catering industry is undergoing a digital transformation, benefiting from the maturity of catering operations in mainland China. Digital transformation can improve the industry’s quality,...
Proceedings Article
A Study on the Translation of Island Cultural and Tourism Resources from the Perspective of Eco-translatology: A Case Study of Zhoushan Archipelago
Zhiyi Wu
Under China’s national strategy of building a strong maritime country, the Zhoushan Archipelago, as a significant marine tourism destination, urgently needs to enhance the international communication of its cultural and tourism resources. However, the current English translations in Zhoushan’s scenic...
Proceedings Article
Changes In Attitudes of Migrants Toward The Host And Home Country
Xinrui Huang
This essay explores the changes in attitudes of migrants towards their home country and host country. The study is conducted on American students attending universities in China and Chinese students attending universities in the United States. The hypothesis of the study is that even though migrants’...
Proceedings Article
The Differences in Animal Care under the Urban-Rural Dual Structure: Cognition, Emotion, and Action
Yue Zuo
This study regards ethics and the theory of animal citizenship as the framework. Through content analysis and representative cases in urban and rural areas, it deconstructs the mechanism of differences in animal care between urban and rural areas in the three dimensions of cognition, emotion, and action.
...
Proceedings Article
Multi-Criteria Decision Making for Affecting the Logistics Service Quality of JD Fresh Cold Chain
Li Yang, Lai Sijin, Zeng Chaojun
Fresh cold chain logistics plays a unique role in effectively ensuring the freshness and safety of food. However, the service quality of fresh cold chain logistics is often criticized by consumers. Especially for well-known logistics enterprises such as JD Group in mainland China, the quality of logistics...
Proceedings Article
Research on the Driving Role of Environmental Protection Law on Technological Innovation of High-Polluting Enterprises
An Niu
As an important reform of China's green tax system, the impact of environmental protection fee reform is naturally extensive and far-reaching. Based on the data of A-share industrial listed companies in Shanghai and Shenzhen from 2015 to 2020, this paper uses the difference-in-difference method...
Series: Advances in Engineering Research
Proceedings Article
Preparation and characterization of FA conjuagted MPEG-PLA polymer nanoparticles loaded with 10-hydroxycamptothecin for sustained drug release
Huijuan Liu, Jinbing Yang, Xiangrui Yang, Shichao Wu, Mengmeng Jia, Liya Xie, Zhenqing Hou
Suboptimal pharmacokinetic properties, such as poor water solubility, limited stability, and severe side effects, still limited the therapeutic efficacy of drug for cancer chemotherapy, but there has been many strategies to improve these properties. In this paper, we combined several methods in a single...
Series: Advances in Engineering Research
Proceedings Article
Multi-function vehicle and control method for intelligent home security environment monitoring
Yang Chen, Yanni Deng, Wenchao Xiao, Fan Hao
With the development of science and technology and the improvement of living standards, people in ensuring the precursor of family safety on quality of life and intelligent family life increasingly high expectations. But the quality of life only in terms of temperature and humidity real-time monitoring,...
Series: Advances in Engineering Research
Proceedings Article
A New Type of Hybrid Semi-Active Control Strategy in the Application of the High-speed Railway Vehicle Vibration Control
Tiansheng Gu
the article firstly introduces two main high-speed locomotive vehicle semi-active control strategy, and aims at SH-ADD a new hybrid semi-active control strategy are discussed in this paper From the point of the research results of the example analysis, the SH-ADD hybrid semi-active control strategy has...
Proceedings Article
Space and Time Study of the Chinese Landscape Painting
Ming Mei
The uniqueness of space and time of Chinese landscape painting is build up according to the painter's own consciousness, and in accordance with the sense of mind with the nature of universe, is I blend of time space view, but it is also the freedom of the soul. The space of Chinese landscape painting...
Series: Advances in Engineering Research
Proceedings Article
2-D Numerical Model of the Impact of Circulating Water Intake-drainage Project in Power Station.
X.Z. Zhang, X.P. Dou, L. Ding, J. Jiao, Z.X. Jiao
Circulating water intake-drainage project is an important part in Power Station. The difference of circulating water quantity and intake-drainage method has various impacts on the circulating water intake-drainage project. Flow field variation of different water drainage projects (drainage by and open...
Series: Advances in Engineering Research
Proceedings Article
Nonlinear Dynamic Modeling and Simulation of Circular Crane Anti-sway Payload
Xiangdong Li, Wei Zhang, Xindong Zhang, Qiangshuai Lin
Based on the analysis of the circular crane working principle, nonlinear dynamic mathematical model is established for the anti-sway payload, and the dynamic simulation is carried out by using Adams. It is verified that the swing angle could be reduced by controlling the acceleration of trolley and cart...
Proceedings Article
SAR Imaging for Ships in Rough Seas Based on Deconvolutive STFT Spectrogram Method
Yu Zhao, Beibei Yang, Jinping Sun, Yuan Zhang
There is multi-degree-of-freedom non-cooperation motion of ships in rough seas which makes the quality of the ships’ SAR images get poor. In this paper, the ship motion model was built based on the strip theory at first. Then, the quality of the ships’ SAR images which are in different sea states was...
Proceedings Article
A Survey of Short-term Memory in Consecutive Interpreting Course
Leina Lu, Ye Chen
Interpreting is a complicated procedure of information processing relating to people’s logic and psychological process. Memory is the key link and the major obstacle affecting interpreting. Interpreting is an instant logic conversion activity between two languages, conveying the information in target...
Proceedings Article
Multi-sub-channels Spread Spectrum Anti-interference System and its Performance
Wenzhun Huang, Shanwen Zhang
Based on direct sequence spread spectrum, M-ary spread spectrum, multicarrier code division multiple access (CDMA), orthogonal frequency division multiplexing (OFDM) technology, etc., a new wireless communication anti-interference system, i.e. multi-sub-channels spread spectrum (MSCSS) system, has been...
Proceedings Article
The Effect of Western Diet Culture on Chinese Diet Culture
Lijun Yang
Western countries have their own systematic diet culture; China has his own unique and rich diet culture too. However, one phenomenon should not be ignored: nowadays China traditional diet culture has showed new characteristics. The mode of western diet, the diet ideas, diet wares and so on are immersing...
Proceedings Article
Major Sports Event Organization Image Recognition
Bin Yang
In this paper, we discuss the relationship between the organization image and its reputation, the matters of our country sports organization image management system establishment and managerial strategy, with the bid and organization and management experience of NBA games, the Beijing Olympic Games,...
Proceedings Article
Study on the Countermeasure of Security Problems of Big Data Caused by Data Fragmentation
Peng Ni, Shibo Xu, Hang Ma
The analysis and application of big data has become the frontier science at this era. People make universal attentions on the values that are existing or potential brought by the application of big data, but they make little attentions on the security threats behind the application of big data. At present,...
Proceedings Article
The SWOT Analysis of the Intangible Cultural Heritage of Changle Story
Tu Wei, Zheng Jie
Changle story, which has been listed as a state-level intangible cultural heritage, is a priceless cultural treasure to the whole world. It is quite necessary and worthwhile for us to research and explore how to make the fullest use of its cultural and economic values. The current paper will carry out...
Series: Advances in Engineering Research
Proceedings Article
A unified framework for keywords distillation and summarization
Wei Yang
Keywords distillation and document summarization are important task for many text applications. Existing methods have been conducting these two tasks separately without considering the relationship between the two tasks. In order to capture and make better use of their relationships between these tasks,...
Proceedings Article
The relationship between the Socialist Core Values and Ideological And Political Education of College Students
Wang Xiao-pu, Zhang Li-min, Song Qiu-ying
The socialist core values of the proposed has important theoretical and practical significance, especially for the ideological and political education of college students, the direction of value demands is specified,enhanced its appeal and appeal.The socialist core values enrich and innovate the ideological...
Series: Advances in Engineering Research
Proceedings Article
Efficient Removal of Micropollutants in Rainwater by New Vacuum Ultraviolet
Zheng Li, Weipeng Chen, Siyang Yue
Toxic micropollutants in rainwater challenge the effective reuse of rainwater. This study proposed the application of newly developed vacuum-ultraviolet (VUV) in the advanced treatment of rainwater, and assessed the efficiency and feasibility in application. The VUV was generated from the UV lamp made...
Proceedings Article
The Research of the Inheritance and Protection of QuJing Zhuang Folk Dance
Qiaogui Xu
The folk dance as a national soul, how to still play the effect of strength in the modern, make it adapt to the development of the current, thus better and protect the heritage, has become an important topic of the present study. In this article, through one of the typical folk dance - qujing zhuang...
Proceedings Article
Study of Business English Teaching under MOOCs Age
Buzhen Li, Qiudi Zhu
MOOC rely on teachers, schools, convenience of the Internet with its lightning speed, sweeping the globe, making the alliance the world-renowned universities have joined MOOC platform, dedication to the university's high-quality educational resources, and successfully make tens of million tastes the...
Series: Advances in Engineering Research
Proceedings Article
A Review on Researches of interaction between heavy metals and microalgae in water
Dongmei Liu, Yiwei Fu, Hui Sun
As the development and utilization of heavy metals in human society more and more, along with the increasing number of heavy metals are released into the water, more and more of the heavy metals are discharged into water bodies. After the heavy metals are into the water, the primary producers of algae...
Series: Advances in Engineering Research
Proceedings Article
The Risk Hedging Method of Power Market Chaos System Based on The Mode of Futures Trend
Rui Ma, Fei Jin, Ningning Liu, Qian Hou
Along with the power market reform in depth, the financial capital market as a breakthrough in the power industry reform and development, accelerate the process of electricity market. This paper introduces a method of power market risk hedge futures trend under the system.To ensure that the market depth...
Series: Advances in Engineering Research
Proceedings Article
Annual change of Pb contents in Jiaozhou Bay during 1979-1983
Dongfang Yang, Xiancheng Qu, Yu Chen, Shubo Fang, Yinjiang Zhang
Based on investigation data on Pb in surface waters in Jiaozhou Bay during 1979 to 1983, this paper analyzed the annual change of both contents and pollution levels of Pb. Results showed that Pb contents in surface waters in Jiaozhou Bay in 1979, 1980, 1981, 1982 and 1983 were 0.25-1.52 g L-1, 0.07-2.71...
Series: Advances in Engineering Research
Proceedings Article
Main provisions for formation of cognitive model of visually observable environment synthesized for aircraft simulator
Vladimir Roganov, Ellvira Roganova, Michail Miheev, Bolat I. Nurgozhin, Valeriy Fillipenko
Today, aviation simulators are complexes for training pilots flying an aircraft in normal situations and in pre-emergency situations. The pilot, piloting an aircraft simulator, manages an airplane model. The airplane model moves in a three-dimensional space model. The pilot monitors the movement of the...
Proceedings Article
Tools for Assessment of Intellectual Assets of Enterprise Based on Fuzzy Information
Elena Tkachenko, Elena Rogova, Sergey Bodrunov, Vladislav Klimov, Mariya Ganieva
This article is dedicated to the application of mathematical tools of fuzzy logic theory for the financial assessment of intellectual assets. Intellectual capital (IC) represents a special kind of capital. Intellectual assets form a potential source of company's value growth through the creation of new...
Proceedings Article
Design and Simulation of CAD / CAM Embossing Process for Aluminum Alloy Thin- Wall Parts
Yanmin Yu
This electronic document is a "live" template. The various components of your paper [title, text, heads, etc.] are already defined on the style sheet, as illustrated by the portions given in this document. DO NOT USE SPECIAL CHARACTERS, SYMBOLS, OR MATH IN YOUR TITLE OR ABSTRACT. In this paper, CAD CAM...
Proceedings Article
Migration processes as a factor of labor market regulation
Vladimir Polovinko, Anna Arbuz
This study examines the trends of migration processes in Omsk region related to the increase in the outflow of the indigenous population, including young representatives, as a rule, well-educated.These developments of situation will contribute to increasing disparities at the regional labor market, the...
Proceedings Article
The O2O Hybrid Model is Reformed in The Classroom Teaching of Automobile Electric Appliance
Na Yang
O2O hybrid teaching is the online and offline teaching mode.O2O is a line of traditional classroom teaching and network teaching of online the blended teaching mode of combining the reasonably applied to teaching, not only can stimulate students interest in learning, can fully mobilize students' learning...
Proceedings Article
Research on Stability Analysis of Wind Power Generator Interconnection Grid System Based on Curve Method
Yang Zhao, Yu Li, Yunzhi Li, Wenli Zhang
Wind power in China is currently one of the higher degrees of commercialization of renewable energy industries. 90s of the last century, wind power has made gratifying achievements, but also faces some problems and obstacles, if not properly resolved, will severely restrict the further development of...
Series: Advances in Engineering Research
Proceedings Article
A study of Listed Banks’ ownership structure and its operating performance
Ruijie Shi, Zhi Zhang, Jun Ma
The relationship between equity structure of commercial banks and its performance has always been a hot spot in the financial sector, this paper uses the 2007-2013 annual report data to analyses the relationship between ownership structure and performance of three kinds of listed commercial banks(state-owned...
Series: Advances in Engineering Research
Proceedings Article
The influence of contact type of Composite Bridge Deck pavement on stress in pavement interface
Hu Wang, Fei Han
In order to study the stress distribution law of simply-supported bridge deck pavement the finite element software ANSYS is used to building the overall structure model of the composite bridge deck. The huge difference of materials of interface of concrete cushion layer and asphalt pavement layer in...
Series: Advances in Engineering Research
Proceedings Article
Distributed Storage of RDF Based on Clustering
Yonglin Leng, Fuyu Lu
With the wide application of RDF(Resource Description Framework) data, the data volume grows rapidly. Therefore, RDF storage has become a hot research issue in data storage field currently. Distributed storage is an effective way to solve the storage and query of RDF data, and data partition is the premise...
Proceedings Article
Neural Network Applied in City Evaluation
Zhangwei Yang, Hairong Li, Qing Li
This paper analyzes the methods of city security evaluation, constructs city community development quality evaluation index system By applying the theory of neural network into the comprehensive evaluation of city development level ,and the comprehensive analysis of city community quality, evaluates...
Proceedings Article
A Design of Passband-chosen Complex Filter and Automatic Calibration System
Xi Zeng, Weidong Geng, Yunqian Zhang, Wenshen Wang
A low power design of active RC complex filter was proposed by using 130nm CMOS process. The filter has 4 center frequencies, 100 kHz, 200 kHz, 300 kHz and 500 kHz. The image rejection is higher than 40dB. An automatic calibration system with dichotomy algorithm and RC oscillator circuit was used to...
Proceedings Article
Application Research of Oral English Teaching of Situational Teaching with Multimedia Assistance
Fan Yang, Xuguang Min, Xiaoqiang Hu, Lisheng Yuan
This paper has discussed the status quo in oral English teaching at colleges in China, and proposed that multimedia assistance is the related solutions, and demonstrated the advantages as well as how to use multimedia assistance technology in oral English instruction.
Proceedings Article
On the Driving Force of the New Types of Hainan Cruise Tourism — Based on Comparative Study of the Domestic Development
Jue Wang, Yuxiu Zhang
Hainan promotes the new types of cruise tourism. The article focuses on the driving force of the new types. In order to further our analysis on driving forces of new types of cruise tourism and thus promote the development of new types of cruise tourism in Hainan, we carried out the comparison between...
Proceedings Article
Eroticism as a Cultural Phenomenon in Archaic and Early Traditional World: Posttraditional View
Philipp Tagirov
In his article the author presents the analyses of cultural phenomenon of eroticism as it is found in societies of archaic and early traditional type. The study rests on author's distinction between love, sexuality and eros (in a narrow sense) that constitute the integrity of erotic subjectness. Main...
Series: Advances in Engineering Research
Proceedings Article
Research Progress in Tidal Current Energy Power Generation Device
Yongding Wang, Haoyang Lu
Energy shortage and environment pollutes aggravate ceaselessly all over the world. As a green clean pollution-free renewable energy, tidal current energy has characteristics such as large reserves, wide distribution, predictability, little environmental pollution, etc. Development and utilization of...
Series: Advances in Engineering Research
Proceedings Article
Deposition of titanium nitrides composite ceramic coating by reactive plasma spraying method
Ming Xia, Zehua Wang, Zehua Zhou, Yaqun Hu, Huan Sheng
Titanium nitrides composite ceramic coatings are a material which possesses high mechanical properties, being often used in order to protect the substrate thus increasing their lifetime and also working in harsh environments.In this study, the paper presents the experimental results on deposition of...
Series: Advances in Engineering Research
Proceedings Article
Forecast for Full Life Cycle of Technical Renovation of Power Grid Based on Support Vector Machine
Zhuohang Wu, Jiye Yang, Guolong Chen, Changchun Wang, Hao Wu, Qing Gao
Starting from the whole life cycle of the distribution network planning project, overall consideration should be given to the cost at different stages within the projection period distribution network planning project, and the time value of money. At the same time, consideration should also be given...