Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)

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Research on the Synergy Effect and Communication Power Enhancement Strategy of Cross-Platform Art Communication

Authors
Kai Luan1, Jiaduo Wang1, *
1Shandong Huayu University of Technology, University of Newcastle, Newcastle, Australia
*Corresponding author.
Corresponding Author
Jiaduo Wang
Available Online 13 August 2025.
DOI
10.2991/978-94-6463-815-8_31How to use a DOI?
Keywords
cross-platform art communication; synergy effect; communication power; enhancement strategy
Abstract

This study focuses on the synergy effect and communication power enhancement strategy of cross-platform art communication, and integrates multidisciplinary theories to construct a research framework. The paper deeply explores its synergistic innovation points by analyzing the mechanism of cross-platform art communication synergy effect, combined with innovative practice cases such as metaverse art communication, short videos, and multi-platform collaboration. Analyze the influencing factors of cross-platform art communication power and construct an evaluation system. The paper proposes communication power enhancement strategies based on synergy, such as technology empowerment, content ecology construction, audience participation incentives, and innovation of platform cooperation mechanisms. The study aims to provide new perspectives and ideas for the theoretical development and practical application of cross-platform art communication in the digital age, and help improve the breadth, depth, and influence of art communication.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
Series
Advances in Computer Science Research
Publication Date
13 August 2025
ISBN
978-94-6463-815-8
ISSN
2352-538X
DOI
10.2991/978-94-6463-815-8_31How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kai Luan
AU  - Jiaduo Wang
PY  - 2025
DA  - 2025/08/13
TI  - Research on the Synergy Effect and Communication Power Enhancement Strategy of Cross-Platform Art Communication
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 288
EP  - 294
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_31
DO  - 10.2991/978-94-6463-815-8_31
ID  - Luan2025
ER  -