Research on Urban Identity Image Design from the Perspective of Ecolinguistics

DOI

10.2991/978-94-6463-815-8_59How to use a DOI?

Keywords

ecolinguistics; urban identity; image design; language ecology; cultural communication

Abstract

This paper focuses on the design of urban identity images from the perspective of ecolinguistics, deeply analyzing the connotation and elements of urban identity design, and highlighting the multi-dimensional relationships between ecolinguistics and urban identity design. Based on these relationships, strategies for urban identity design from an ecolinguistic perspective are further proposed, such as the diversity and adaptability of language selection, the ecological expression of cultural connotations, etc. The aim is to improve the level of urban identity image design, promote the harmonious development of urban language ecosystems, enhance urban cultural soft power and environmental friendliness, and provide new ideas and methods for urban image shaping and cultural communication.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuge Wang
AU  - Haoyu Wang
PY  - 2025
DA  - 2025/08/13
TI  - Research on Urban Identity Image Design from the Perspective of Ecolinguistics
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 540
EP  - 547
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_59
DO  - 10.2991/978-94-6463-815-8_59
ID  - Wang2025
ER  -