A Study on Interactive Logo Design Integrating AR Technology: A Case Study of the School of Art and Design at Zhengzhou University of Aeronautics

Binglin Zhang; Yu Ran; Ke Hu; Sungwon Lee

doi:10.2991/978-94-6463-815-8_25

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A Study on Interactive Logo Design Integrating AR Technology: A Case Study of the School of Art and Design at Zhengzhou University of Aeronautics

Authors

Binglin Zhang¹, Yu Ran¹, Ke Hu¹, Sungwon Lee²^{, *}

¹Zhengzhou University of Aeronautics, Zhengzhou, Henan, 450046, China

²Dong-eui University, Busan, 47340, Korea

^*Corresponding author. Email: ascada@deu.ac.kr

Corresponding Author

Sungwon Lee

Available Online 13 August 2025.

DOI: 10.2991/978-94-6463-815-8_25 How to use a DOI?
Keywords: Unity; Vuforia Engine; Logo; Augmented Reality (AR)
Abstract: This paper explores the integration of Augmented Reality (AR) technology with logos, using the logo of the School of Art and Design at Zhengzhou University of Aeronautics as a case study. The paper elaborates on the specific design approach for combining AR technology with brand logos. Based on the existing logo of the school, virtual animations and effects are created using 3D and particle special effects technologies. Additionally, Unity and Vuforia engine technologies are used to develop an accompanying mini-program. This system combines technology and art in a novel way, adding more fun to the logo and achieving a deeper integration of technology and the cultural identity of the school, enhancing a more intuitive and profound understanding of the school’s logo.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
Series: Advances in Computer Science Research
Publication Date: 13 August 2025
ISBN: 978-94-6463-815-8
ISSN: 2352-538X
DOI: 10.2991/978-94-6463-815-8_25 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Binglin Zhang
AU  - Yu Ran
AU  - Ke Hu
AU  - Sungwon Lee
PY  - 2025
DA  - 2025/08/13
TI  - A Study on Interactive Logo Design Integrating AR Technology: A Case Study of the School of Art and Design at Zhengzhou University of Aeronautics
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 237
EP  - 243
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_25
DO  - 10.2991/978-94-6463-815-8_25
ID  - Zhang2025
ER  -

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