City Study Helps City Cultural Brand Construction - Take Xinyang ‘Two Better’ City Study as an Example

DOI

10.2991/978-94-6463-815-8_4How to use a DOI?

Keywords

City study; city culture brand; Xinyang ‘two better’ study

Abstract

As an integral part of the city’s public cultural construction, city study is increasingly becoming a spatial carrier of city culture and plays an important role in promoting the city’s cultural branding. The concept of China’s city study was first proposed in 2014 in the city of Wenzhou, which is a new thing. There are not many research results on city study, and they mainly focus on the development mode and specific construction of city study, and research linking city study to city cultural branding is even rarer. Therefore, the purpose of this paper is to take the “Two Better” City study in Xinyang, one of the top ten livable cities in China and the capital of Mao Jian as an example, analyze the development process and specific characteristics of the “two better” city study in Xinyang through literature and field investigation, explore the role and influence of city study in the construction of city cultural brand, and put forward some suggestions and thoughts. The results of the study found that city study contributes to the enhancement of the city’s cultural brand by improving residents’ reading ability, promoting social harmony, and shaping the city’s image.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wei Zhang
AU  - Mastika B. Lamat
PY  - 2025
DA  - 2025/08/13
TI  - City Study Helps City Cultural Brand Construction - Take Xinyang ‘Two Better’ City Study as an Example
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 24
EP  - 31
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_4
DO  - 10.2991/978-94-6463-815-8_4
ID  - Zhang2025
ER  -