The Impact of Revitalization Design of Bai Tie-Dye Craft on Communication Effectiveness from the Perspective of Interaction Ritual Chains

DOI

10.2991/978-94-6239-737-8_65How to use a DOI?

Keywords

Interaction Ritual Chains; Bai Tie-Dye; Revitalization Design; Communication Effectiveness

Abstract

The Bai ethnic group’s tie-dye craft in Yunnan faces communication dilemmas in the digital context. Framed by the theory of Interaction Ritual Chains, this study constructs an impact model of revitalization design elements on communication effectiveness, and employs questionnaire surveys and mediating effect analysis for empirical testing. The results indicate that immersive experience, shared focus, emotional experience, and visual appeal all have a significant positive impact on social presence, cultural identity, and communication effectiveness; boundary setting has no significant direct impact on communication effectiveness but exerts an indirect effect through the mediating paths of social presence and cultural identity. The results indicate that the group boundary symbols embodied in tie-dye craft can strengthen the identity and emotional connection of in-group members, but may also pose barriers to understanding for ordinary audiences. Their effects require psychological transformation through emotional energy and cultural identity to drive communication behavior. This study expands the explanatory boundaries of the Interaction Ritual Chains theory in the digital communication of intangible cultural heritage and provides practical implications for the revitalization design of Bai tie-dye craft.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaojian Shu
AU  - Xiaofei Yu
AU  - Ruoyi Dong
AU  - Wenjing Xu
PY  - 2026
DA  - 2026/08/18
TI  - The Impact of Revitalization Design of Bai Tie-Dye Craft on Communication Effectiveness from the Perspective of Interaction Ritual Chains
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 548
EP  - 561
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_65
DO  - 10.2991/978-94-6239-737-8_65
ID  - Shu2026
ER  -