Research on the Influence Mechanism of Intangible Cultural Heritage Handwork Experience Value on User Satisfaction -- Taking Immersion Experience as the Intermediary Variable

Xiaojian Shu; Ruoyi Dong; Xiaofei Yu; Zhongjin Wan

doi:10.2991/978-94-6239-737-8_64

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Research on the Influence Mechanism of Intangible Cultural Heritage Handwork Experience Value on User Satisfaction -- Taking Immersion Experience as the Intermediary Variable

Authors

Xiaojian Shu¹, Ruoyi Dong¹^{, *}, Xiaofei Yu¹, Zhongjin Wan¹

¹Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China

^*Corresponding author. Email: 519425307@qq.com

Corresponding Author

Ruoyi Dong

Available Online 18 August 2026.

DOI: 10.2991/978-94-6239-737-8_64 How to use a DOI?
Keywords: Intangible Cultural Heritage handwork experience; Experience value; Immersive experience; Mediating effect
Abstract: Intangible cultural heritage handwork experience has become an important form of cultural consumption for young groups. Based on experience value theory and immersive theory, this study constructs a model with five dimensions of experience value (entertainment, learning, aesthetic, evading, interaction) as independent variables, immersive experience as mediator, and satisfaction as dependent variable. A questionnaire survey collected 584 valid samples. SPSS analysis shows: all five dimensions significantly affect immersive experience; entertainment, learning, aesthetic, and interaction values directly affect satisfaction, while evading value does not; immersive experience significantly affects satisfaction and plays a partial mediating role for the first four dimensions, and a full mediating role for evading value. The study extends experience value theory to the ICH handwork context, verifying the mediating mechanism of immersive experience.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
Series: Advances in Computer Science Research
Publication Date: 18 August 2026
ISBN: 978-94-6239-737-8
ISSN: 2352-538X
DOI: 10.2991/978-94-6239-737-8_64 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Xiaojian Shu
AU  - Ruoyi Dong
AU  - Xiaofei Yu
AU  - Zhongjin Wan
PY  - 2026
DA  - 2026/08/18
TI  - Research on the Influence Mechanism of Intangible Cultural Heritage Handwork Experience Value on User Satisfaction -- Taking Immersion Experience as the Intermediary Variable
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 537
EP  - 547
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_64
DO  - 10.2991/978-94-6239-737-8_64
ID  - Shu2026
ER  -

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