Research on the Contemporary Expression and Visual Translation of Intangible Cultural Heritage - A Case Study of Jeju Island’s Haenyeo Culture

DOI

10.2991/978-94-6239-737-8_32How to use a DOI?

Keywords

Jeju Island Haenyeo Culture; Cultural Heritage; Visual Translation

Abstract

Cultural heritage is not only a carrier of cultural memory but also a symbol of local identity and collective emotion, possessing rich visual language resources and cultural narrative potential. Jeju Island’s Haenyeo culture, as an important intangible cultural heritage of South Korea, embodies the unique values of women’s marine labor, matriarchal social structure, and ecological wisdom, making it a typical form of regional culture and intangible heritage. With the increasing global attention to the protection and redesign of intangible heritage, how to effectively translate it using modern design methods has become an important topic in cultural creative design. This article starts from the perspective of visual communication design, using methods such as literature review, image symbol analysis and design concepts to extract and reconstruct the visual elements of Jeju’s haenyeo culture. It proposes a design strategy centered on illustration narrative and color graphic systems, and explores its application potential in cultural and creative products and media communication. This study aims to explore the living transmission paths of regional intangible cultural heritage in contemporary society, providing reference ideas and practical solutions for the innovative expression of traditional culture and engaging in creative practice.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Ruilin Qu
AU  - Dongyu Zhang
PY  - 2026
DA  - 2026/08/18
TI  - Research on the Contemporary Expression and Visual Translation of Intangible Cultural Heritage - A Case Study of Jeju Island’s Haenyeo Culture
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 255
EP  - 262
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_32
DO  - 10.2991/978-94-6239-737-8_32
ID  - Qu2026
ER  -