Integrating Lenticular Motion Effects with WebAR for Smart Packaging: Design and Experimental Evaluation

DOI

10.2991/978-94-6239-737-8_67How to use a DOI?

Keywords

Smart Packaging; WebAR; Lenticular Printing; User Experience; Multimodal Interaction

Abstract

Packaging design is increasingly expected to function as an interactive medium connecting physical products with digital information services. This paper proposes a smart packaging approach that integrates lenticular motion effects with Web-based augmented reality (WebAR) to construct a continuous physical-digital interaction experience without requiring a dedicated application. A three-layer multimodal framework is developed: a physical trigger layer based on optical motion, a media coupling layer that links package image features with browser-based recognition, and a digital enhancement layer that provides 3D animation, text, and audio. A rigid gift-box prototype was implemented through lenticular printing, QR-code access, MindAR.js, and A-Frame. A controlled experiment with 120 participants compared lenticular-only, WebAR-only, and coupled lenticular-WebAR interactions using eye-tracking data and questionnaire measures. The coupled condition produced longer fixation duration, higher immersion, and stronger brand identification than either single-medium condition (p < 0.01), showing that material optical cues can guide users naturally toward digital activation and improve the experiential value of smart packaging.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fuhui Chen
AU  - Zhiguo Wang
AU  - Yixin Pan
AU  - Jing Yang
PY  - 2026
DA  - 2026/08/18
TI  - Integrating Lenticular Motion Effects with WebAR for Smart Packaging: Design and Experimental Evaluation
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 569
EP  - 575
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_67
DO  - 10.2991/978-94-6239-737-8_67
ID  - Chen2026
ER  -