Demand Analysis of Coffee Industry in Guangzhou

DOI

10.2991/978-94-6463-752-6_4How to use a DOI?

Keywords

Coffee industry; Consumer demand; Mediation analysis; K-Means cluster model

Abstract

With China’s socioeconomic development, the rapid expansion of coffee stores has intensified brand competition. How to win the favor of potential consumers has become an urgent problem to be solved. The purpose of this study is to explore the consumer demand and market prospect of the coffee industry in Guangzhou. The project collects qualitative data via questionnaires, using mediation analysis and K-means cluster to identify key factors influencing coffee shop perceptions and profile consumer groups. This study provides a theoretical basis for the government to formulate coffee industry policies and provides a scientific understanding for owners to explore the market and improve service quality.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rufei Liu
AU  - Weiyu Zhang
AU  - Peidong Lai
PY  - 2025
DA  - 2025/06/07
TI  - Demand Analysis of Coffee Industry in Guangzhou
BT  - Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025)
PB  - Atlantis Press
SP  - 26
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-752-6_4
DO  - 10.2991/978-94-6463-752-6_4
ID  - Liu2025
ER  -