Influencing Factors of Consumers’ Willingness to Pay for Prepared Dishes

DOI

10.2991/978-94-6463-752-6_44How to use a DOI?

Keywords

prepared dishes; Traceability; Food safety

Abstract

The goal of our paper is to study how do consumers perceive prepared dishes and explore the factors influencing consumers to buy prepared dishes. In order to study the degree of each influencing factor and explore the beliefs and expectations that influence food consumption, we applied the discourse research methods with target groups aiming to offer a complex comprehension of how Chinese people interpret their satisfaction. By means of questionnaires and discourse interviews, this research studied Mr. Zhang et al. ‘s understanding of prepared dishes and their willingness to pay. The findings suggest that consumers may pay more attention to characteristics such as brand, whether it is green and traceable when choosing prepared dishes.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ziling He
AU  - Zihan Liu
AU  - Qing Li
AU  - Yizheng Wang
PY  - 2025
DA  - 2025/06/07
TI  - Influencing Factors of Consumers’ Willingness to Pay for Prepared Dishes
BT  - Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025)
PB  - Atlantis Press
SP  - 403
EP  - 408
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-752-6_44
DO  - 10.2991/978-94-6463-752-6_44
ID  - He2025
ER  -