Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025)

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Enhancing Customer Experience in E-Commerce: The Role of AI in Business Intelligence

Authors
Rhythm Mukherjee1, *, Shivangi Ghildiyal3, Meera Sharma3, Preeti Sharma2, Rishita Das2
1University of Engineering & Management, Jaipur, Rajasthan, India
2University of Engineering & Management, Jaipur, Rajasthan, India
3Future University, Bareilly, India
*Corresponding author. Email: rhythm.mukherjee@uem.edu.in
Corresponding Author
Rhythm Mukherjee
Available Online 18 November 2025.
DOI
10.2991/978-94-6463-898-1_7How to use a DOI?
Keywords
Artificial Intelligence; Business Intelligence; E-Commerce; Customer Experience; Predictive Analytics; Personalization
Abstract

In the dynamic landscape of e-commerce, delivering exceptional customer experience has become a strategic imperative. As digital interactions surge, organizations are implementing the use of Artificial Intelligence (AI) with Business Intelligence (BI) tools to gain actionable insights into consumer behavior, preferences, and purchasing patterns. This paper examines how AI-powered BI applications including predictive analytics, recommendation engines, natural language processing (NLP), and chatbots are transforming the customer journey by enabling real-time personalization and proactive service delivery. Through analysis of current AI applications in leading e-commerce firms and academic literature, the study identifies how AI-enhanced BI fosters improvement in customer satisfaction, brand loyalty, and data-driven decision-making. This research contributes to a deeper understanding of the synergetic potential of AI and BI in redefining customer engagement strategies and offers practical implications for practitioners and scholars navigating the future of e-commerce.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 November 2025
ISBN
978-94-6463-898-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-898-1_7How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rhythm Mukherjee
AU  - Shivangi Ghildiyal
AU  - Meera Sharma
AU  - Preeti Sharma
AU  - Rishita Das
PY  - 2025
DA  - 2025/11/18
TI  - Enhancing Customer Experience in E-Commerce: The Role of AI in Business Intelligence
BT  - Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025)
PB  - Atlantis Press
SP  - 72
EP  - 84
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-898-1_7
DO  - 10.2991/978-94-6463-898-1_7
ID  - Mukherjee2025
ER  -