Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)

Factors Influencing Working Adults’ Willingness to Plan for Long-Term Care in Malaysia

Authors
Joe Yee Chong1, *, Ai Na Seow1, Nurul Afidah Mohamad Yusof1
1The Hong Piow Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900, Kampar, Perak, Malaysia
*Corresponding author. Email: chongjoeyee5@1utar.my
Corresponding Author
Joe Yee Chong
Available Online 28 December 2025.
DOI
10.2991/978-94-6463-968-1_20How to use a DOI?
Keywords
Long-Term Care; Social Influence; Perceived Control; Attitude
Abstract

In Malaysia, the increasing elderly population has increased the need for long-term care planning, especially among working adults. This demographic has a higher likelihood of having disposable income because of stable income from performing work. Thus, they are more likely to integrate long-term care considerations into their financial planning. This study aims to investigate how social influences, perceived control and attitude affect the willingness of Malaysian working adults to plan for long-term care. Additionally, the role of attitudes towards long-term care as a mediating factor in these relationships is also examined. In this study, the seven hypotheses were underpinned by the Theory of Planned Behaviour (TPB), which provides the framework for understanding the willingness of individuals, to what extent and in which behaviours, their beliefs intend to influence. Self-administered surveys were used to collect data for the research, which included a sample of 579 working individuals. The research was analysed and evaluated using the Partial Least Squares Structural Equation Modelling. Through the understanding of psychological and behavioural factors that influence working individuals, the research is used to explain the willingness to engage in long-term care planning. In addition to expanding academic literature, this also serves as a guideline for future research and provides essential information to Malaysian policymakers and healthcare practitioners by developing effective policies and focused marketing efforts to promote proactive long-term healthcare planning among working adults.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
28 December 2025
ISBN
978-94-6463-968-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-968-1_20How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Joe Yee Chong
AU  - Ai Na Seow
AU  - Nurul Afidah Mohamad Yusof
PY  - 2025
DA  - 2025/12/28
TI  - Factors Influencing Working Adults’ Willingness to Plan for Long-Term Care in Malaysia
BT  - Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
PB  - Atlantis Press
SP  - 270
EP  - 290
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-968-1_20
DO  - 10.2991/978-94-6463-968-1_20
ID  - Chong2025
ER  -