Product Launch Strategy for Reward-based Crowdfunding in Competitive Markets

DOI

10.2991/978-94-6463-710-6_19How to use a DOI?

Keywords

Reward-based crowdfunding; product launch strategy; competition

Abstract

This study focuses on the product launch strategies of creators, namely whether to launch products that are still in development or those that have been fully developed. We develop a theoretical model composed of two creators who develop homogeneous products and a common crowdfunding platform. Our results show that the low-risk creator is more willing to launch an under-developed product with the increase of community benefit. However, the high-risk creator may choose not to launch an under-developed product even if the community benefit is relatively high. Besides, both creators and platform can achieve the optimal profit under the equilibrium strategy in some conditions.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Bingqing Ouyang
PY  - 2025
DA  - 2025/05/14
TI  - Product Launch Strategy for Reward-based Crowdfunding in Competitive Markets
BT  - Proceedings of the 2025 4th International Conference on Big Data Economy and Digital Management (BDEDM 2025)
PB  - Atlantis Press
SP  - 165
EP  - 171
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-710-6_19
DO  - 10.2991/978-94-6463-710-6_19
ID  - Ouyang2025
ER  -