Multidimensional Analysis of Competitiveness in SME Pharmacies, Ciudad del Carmen, Campeche

DOI

10.2991/978-94-6239-779-8_2How to use a DOI?

Keywords

Competitiveness; pharmacies; SMEs; innovation; business management; digital transformation

Abstract

Business competitiveness represents a fundamental factor for the permanence and sustainability of small and medium-sized enterprises (SMEs) in dynamic and highly competitive environments. In the pharmaceutical sector, SME pharmacies face challenges related to technological innovation, digital transformation, operational efficiency, and access to financing. The objective of this research was to analyze the competitiveness of SME pharmacies in Ciudad del Carmen, Campeche, through the dimensions of innovation, production management, economic-financial management, commercial management, and organization management. The research was conducted under a quantitative approach, with a non-experimental, cross-sectional design and descriptive scope. The sample consisted of 93 SME pharmacies selected through non-probabilistic convenience sampling. Data were collected during October 2025 using a structured questionnaire of 56 items measured on a five-point Likert scale. The reliability of the instrument was assessed using McDonald’s Omega coefficient, yielding values between 0.829 and 0.906. The data were analyzed using descriptive statistics with IBM SPSS Statistics software. The results showed that commercial management presented the highest level of competitiveness (M = 4.21; SD = 0.53), followed by organizational management (M = 4.06; SD = 0.58) and production management (M = 3.90; SD = 0.57). In contrast, innovation (M = 3.81; SD = 0.64) and economic-financial management (M = 3.76; SD = 0.69) showed moderate levels. It is concluded that SME pharmacies possess operational and commercial strengths; however, they need to strengthen innovation, digitalization, and financial planning to increase their sustainable competitiveness.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

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TY  - CONF
AU  - Myrna D. López Noriega
AU  - Alonso Contreras Avila
AU  - Lorena Zalthen Hernández
PY  - 2026
DA  - 2026/10/06
TI  - Multidimensional Analysis of Competitiveness in SME Pharmacies, Ciudad del Carmen, Campeche
BT  - Proceedings of the International Congress on Competitiveness and Development of MSMEs 2026 (ICCD-MSMEs 2026)
PB  - Atlantis Press
SP  - 7
EP  - 23
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-779-8_2
DO  - 10.2991/978-94-6239-779-8_2
ID  - Noriega2026
ER  -