All of the articles in this proceedings volume have been presented at the ICCD-MSMEs 2026 during 29 and 30 april in Tijuana.B.C. These articles have been peer reviewed by the members of the Scientific Committee and Editorial Committee and approved by the Editor-in-Chief, who affirms that this document...

Business competitiveness represents a fundamental factor for the permanence and sustainability of small and medium-sized enterprises (SMEs) in dynamic and highly competitive environments. In the pharmaceutical sector, SME pharmacies face challenges related to technological innovation, digital transformation,...

Entrepreneurial orientation (EO) has become consolidated as a strategic determinant of competitiveness in micro, small, and medium-sized enterprises (MSMEs), especially in contexts characterized by high uncertainty and competitive dynamism. In this regard, the objective of the present study was to analyze...

This research analyzes two dimensions of strategic innovation in indigenous communities of Puerto Vallarta and Bahía de Banderas: commercial and market innovation and organizational and collective innovation. The study was developed under a quantitative approach, with a descriptive scope and a non-experimental...

The financial system plays a fundamental role in economic growth by facilitating the mobilization and efficient allocation of resources toward productive activities. In this context, the objective of this study was to analyze the impact of financial innovation, measured through monetary deepening and...

Cultural and creative industries (CCI) play a strategic role in urban economic transformation; however, evidence regarding their territorial specialization in developing countries remains limited and methodologically fragmented. This study analyzes the territorial specialization of CCI across four Mexican...

The real estate sector in tourism-oriented destinations such as Puerto Vallarta, Jalisco, has experienced sustained growth, creating new managerial challenges for small-scale brokerage firms. Although these organizations play a strategic role in regional economic development, many continue operating...

Sustainability regulations have become a strategic requirement for companies seeking to maintain competitiveness, transparency, and institutional legitimacy in increasingly regulated markets. However, many organizations in Mexico still face limited awareness of the regulatory frameworks that guide sustainability...

Artificial Intelligence (AI) has transformed operations in micro, small, and medium-sized enterprises (MSMEs) by reducing costs and automating key processes. The objective of this study is to evaluate in detail the impact of implementing AI tools in the operational areas of a restaurant, specifically...

Artificial Intelligence (AI) has become a strategic resource for enhancing competitiveness, innovation, and digital transformation among Micro, Small and Medium-sized Enterprises (MSMEs). However, significant differences in AI adoption persist across Latin American countries, and comparative evidence...

The informal economy is a structural phenomenon in developing countries, particularly in the context of economic and health crises that have intensified labor market vulnerabilities and accelerated changes in entrepreneurial behavior. This research aims to analyze the behavior of the informal sector...

Information systems play a critical role in strengthening hospital clinical management by improving coordination, efficiency, and decision-making in healthcare processes. This study analyzes the impact of an information system–based supply model on the management of medicines and medical devices in a...

Population aging has intensified the need to promote digital inclusion as a strategy to improve the well-being, autonomy, and social participation of older adults. This study analyzes the influence of digital literacy and the use of information and communication technologies (ICTs) on the quality of...

Mental health and the prevention of psychosocial risks have become strategic priorities for organizations due to their impact on employee well-being, productivity, and organizational performance. In Mexico, the implementation of NOM-035-STPS-2018 established mandatory guidelines for identifying, analyzing,...

Small and medium-sized enterprises (SMEs) play a decisive role in employment generation, productive dynamism, and local economic development, yet they remain especially vulnerable in contexts marked by digital acceleration, uncertainty, and growing competitive pressure. In recent years, digital transformation...

Security has become a strategic factor influencing tourism competitiveness, destination image, and visitor behavior. However, limited empirical evidence exists regarding how security perception affects tourists’ experiences and behavioral intentions in border destinations such as Mexicali, Baja California....

This study aimed to propose a Customer Relationship Management (CRM) strategy designed to address the needs of students at Century XXI High School, with the purpose of creating value in educational services, strengthening the sense of institutional belonging, and encouraging recommendations of the institution...

This study aims to design a geomarketing model oriented toward strengthening the competitiveness of micro, small, and medium-sized enterprises (MSMEs) in Tijuana, through the integration of public databases and the use of open-access geographic information systems. This model seeks to serve as a strategic...

International real estate markets have become increasingly competitive due to globalization, digital transformation, and the growing demand for transparent, sustainable, and trustworthy investment environments. Despite these developments, limited research has examined how differentiation and strategic...

Revenue management has evolved from a pricing technique into an integrated strategic approach that combines pricing, demand forecasting, digital distribution, technological capabilities, and customer relationship management to maximize hotel profitability. This transformation is particularly relevant...

Tourism governance has become a strategic mechanism for promoting sustainable local development, particularly in heritage destinations where economic growth must be balanced with cultural preservation, social inclusion, and community participation. This study analyzes the relationship between tourism...

Housing is a key determinant of household well-being and territorial development. However, participation in rental housing markets varies considerably across regions, particularly in border economies characterized by high labor mobility and urban growth. This study analyzes the factors associated with...