Proceedings of the 2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)

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From TikTok to Rednote: the Impact of User Migration on Cross-Cultural Communication

Authors
Xiaoer Dong1, *
1Chongqing Vocational College of Culture and Arts, Chongqing, China
*Corresponding author. Email: erindong14@qq.com
Corresponding Author
Xiaoer Dong
Available Online 22 June 2025.
DOI
10.2991/978-2-38476-430-3_9How to use a DOI?
Keywords
TikTok; Rednote; user migration; cross-cultural communication; globalization; localization; cultural identity
Abstract

With the rise of TikTok user migration, more and more global users have begun to turn to Rednote, which has triggered a profound reflection on cross-cultural communication. This paper aims to explore the impact of TikTok users’ migration to Rednote on the global cultural exchange and communication pattern. First, the motivation of TikTok user migration is analyzed, and the driving role of factors such as platform policies, user cultural adaptability and globalization trends on this migration phenomenon is explored. Then, the article analyzes how Rednote, as a social platform with cross-cultural communication potential, can achieve cultural communication and output through the integration of localization and globalization in the context of globalization. In addition, this paper also focuses on the reconstruction of Chinese and Western cultural identity, the changes in content creation and communication modes, and the challenges and opportunities in cross-cultural communication caused by this migration trend. The study found that TikTok user migration not only reflects the collision and integration of cultural differences on social platforms, but also deepens the global users’ recognition of Chinese culture and values. At the same time, it provides a new theoretical framework and practical path for cross-cultural communication on social platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 June 2025
ISBN
978-2-38476-430-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-430-3_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoer Dong
PY  - 2025
DA  - 2025/06/22
TI  - From TikTok to Rednote: the Impact of User Migration on Cross-Cultural Communication
BT  - Proceedings of the  2025 3rd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2025)
PB  - Atlantis Press
SP  - 58
EP  - 65
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-430-3_9
DO  - 10.2991/978-2-38476-430-3_9
ID  - Dong2025
ER  -