Proceedings of the International Conference on Communication and New Media Studies (COMNEWS 2025)

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Constructing Public Engagement Through Environmental Communication: Corporate Narratives on Plastic-Free Shopping in Indonesia

Authors
Hilda Y. Wono1, Monika Teguh1, Patrisia A. Pascarina1, Zinggara Hidayat1, *
1Universitas Ciputra, Surabaya, Indonesia
*Corresponding author. Email: zinggara.hidayat@ciputra.ac.id
Corresponding Author
Zinggara Hidayat
Available Online 30 April 2026.
DOI
10.2991/978-2-38476-573-7_21How to use a DOI?
Keywords
corporate narratives; environmental action; environmental communication; green retail; public engagement
Abstract

The retail industry has become the focus of public engagement analysis regarding the plastic waste crisis in Indonesia, launching environmental awareness campaigns such as “No Plastic Glitters Shopping” and encouraging the use of eco-friendly shopping bags. The purpose of this study is to analyze the representation of public involvement in environmental awareness. Next, to analyze the framing of environmental actions and narrative tone in corporate environmental communication in media narratives and official company releases. Qualitative analysis method of the text of 15 news articles and press releases from 2020–2024. This study found that several retailers explicitly expressed environmental awareness manifested in transactional relationships with consumers, such as Alfamart, included in product and service commitments, such as AZKO and IKEA. Consumer engagement is constructed symbolically and substantively through moral appeals and consumptive choices. Narrative tones in campaign texts vary among several corporations, some using imperative, persuasive, or ceremonial tones. However, they do not involve dialogic participation. However, corporate narratives are not persuasive in building substantive dialogic participation. These findings enrich the study of environmental communication and corporate legitimacy in sustainability issues.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and New Media Studies (COMNEWS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2026
ISBN
978-2-38476-573-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-573-7_21How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hilda Y. Wono
AU  - Monika Teguh
AU  - Patrisia A. Pascarina
AU  - Zinggara Hidayat
PY  - 2026
DA  - 2026/04/30
TI  - Constructing Public Engagement Through Environmental Communication: Corporate Narratives on Plastic-Free Shopping in Indonesia
BT  - Proceedings of the International Conference on Communication and New Media Studies (COMNEWS 2025)
PB  - Atlantis Press
SP  - 207
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-573-7_21
DO  - 10.2991/978-2-38476-573-7_21
ID  - Wono2026
ER  -