All of the articles in this proceedings volume have been presented at the International Conference on Communication and New Media Studies (COMNEWS) 2025, held on 14–17 October 2025 in Melaka, Malaysia. These articles have been peer reviewed by members of the Technical Program Committee and approved by...

This study presents a context-aware sentiment analysis system developed to address the challenges of analyzing user-generated comments on Instagram and TikTok. These platforms are major digital engagement tools in Indonesia, yet their high volume of informal, emoji-rich, and multilingual content makes...

Digital journalism is rapidly growing beyond mainstream media, as media consumption behavior changes. This paper aims to analyze the style of talk show in YouTube talk shows between journalists (podcasters) and sources as a practice of independent press in Indonesia. Several YouTube channels, such as...

This study analyzes the representation of subjective morality in Christopher Nolan’s film Oppenheimer, using John Fiske’s semiotic approach. The film not only presents a biographical narrative of J. Robert Oppenheimer as a central figure in the atomic bomb project, but also represents inner conflict...

Social-Mediated Crisis Communication’s lenses is used in analysing the Kompas daily response strategy to the ‘lorem ipsum’ headline back in 2019. The term “Lorem ipsum” has suddenly gone viral on social media and made many netizens and also other media competitors. This research uses a qualitative approach...

Participatory communication involves grassroots communities in interactions and decision-making within their communities. This study examines the values of local wisdom that are collectively created and maintained to be passed down from generation to generation, serving as role models for social conversations...

Environmental issues such as waste management continue to pose serious challenges in Indonesia, requiring effective communication to increase awareness and encourage sustainable behavior. Social media, as a widely used digital platform, offers significant potential to communicate environmental messages...

This study examines how storytelling on Rintik Sedu, a popular poetic and narrative emotional Instagram account, generates natural Word of Mouth (WOM) and builds trust among its audience. In today’s digital era, Word of Mouth is highly influential since peer recommendations are seen as more genuine than...

Advertising used to simply be a program of mass media, it was an autonomous social system. This paper—drawing from Niklas Luhmann's theory of systems and Mihaly Csikszentmihalyi's model of creativity—examines how advertising changed over time into social systems within the present age of artificial...

Southeast Asia, particularly in emerging economies like Malaysia and Indonesia, digital assets and inheritance remain underexplored. Despite ties to religion and custom, the region sees rapid smartphone dependency and cloud use, which enable digital memory-making that leads to the accumulation of digital...

This article aims to explore the experiences of stay-at-home mothers (SAHMs), which are shaped by their engagement with social media and intensive parenting practices that support women’s career through the performance of the “mumpreneur” identity. This performance is grounded in theoretical assumptions...

This study explores the role of satirical storytelling as a persuasive technique in integrated marketing communication, with a focus on Danamon’s “Financial Fears” campaign. Designed around the theme of financial anxiety among millennials and Gen Z in Indonesia, the campaign used horror-inspired visuals...

Cross-cultural communication relies increasingly on instant messaging apps that can translate in real time. But the automatic translation machines often make mistakes in grammar, meaning, and culture that create conflict in relationships and misunderstanding. This study purpose to identify common translation...

Indonesian cuisine, as a rich and diverse cultural expression, is now increasingly recognized worldwide through digital platforms such as YouTube. This study analyses the representation of Indonesian cuisine on the YouTube channel Abroad and Hungry, managed by Italian creator Max Ginestra. The study...

Personal branding has emerged as a critical communication strategy for Generation Z influencers on TikTok, where digital identities directly translate into social capital and career opportunities. This study examines how emerging TikTok influencers construct and maintain personal brands within the platform’s...

This paper explores the role of intellectual property (IP) development in animation as a strategic tool for communicating climate change issues in Indonesia. Drawing from qualitative research involving expert interviews with creative industry leaders and surveys targeting millennial audiences, the study...

Digital transformation is driving social and economic change in various parts of the world, including rural areas. The rural areas often experience a “second-level digital divide” where access to technology does not correlate with digital literacy. This study aims to analyze the diffusion of digital...

The rapid integration of Artificial Intelligence (AI) in the media landscape has precipitated a global regulatory challenge, as traditional media laws struggle to address the complexities of algorithmic content creation, automated journalism, and AI-driven audience engagement. This comparative study...

The academic world is currently facing a systemic crisis of integrity, exacerbated by structural pressures and the proliferation of digital tools like Generative AI. Existing discourse on academic ethics often focuses on macro-level regulations or micro-level interpersonal relations, leaving the meso-level—the...

The rapid growth of AI-enabled super apps has transformed how customers interact with telecommunication services and digital lifestyle platforms. MyTelkomsel Super App was developed as a digital communication medium that integrates telecommunication and lifestyle services within a single ecosystem. However,...

The retail industry has become the focus of public engagement analysis regarding the plastic waste crisis in Indonesia, launching environmental awareness campaigns such as “No Plastic Glitters Shopping” and encouraging the use of eco-friendly shopping bags. The purpose of this study is to analyze the...

This study aims to investigate the sustainable fashion intention of university students towards fast fashion and thrift shopping in Indonesia. To achieve this goal, the study applied the theory of planned behavior and analysed the data using the structural equation model approach. The study found that...

This research is motivated by the importance of intercultural communication competencies based on local wisdom and cultural norms approach in health communication practices. The objectives of this research are to Identify health communication problems in handling malaria diseases in health centers in...

Timor-Leste is one of the countries affected by climate change and vulnerable to natural disasters such as droughts and soil erosion. Some areas in the country also still face limited access to water resources. This situation encourages the involvement of non-governmental organizations like PERMATIL,...