Proceedings of the International Conference on Communication and New Media Studies (COMNEWS 2025)

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Strategic Road Mapping in Intellectual Property Development: Animated Content as a Medium for Climate Change Communication

Authors
Kadek Satria Adidharma1, *, Arsa Widitiarsa Utoyo2, Yohanes Merci Widiastomo2, Siti Rahmadini1
1Multimedia Nusantara Polytechnic, Tangerang, Indonesia
2Universitas Multimedia Nusantara, Tangerang, Indonesia
*Corresponding author. Email: satria.adidharma@mnp.ac.id
Corresponding Author
Kadek Satria Adidharma
Available Online 30 April 2026.
DOI
10.2991/978-2-38476-573-7_16How to use a DOI?
Keywords
IP; Monetization; Creative; Innovation; Roadmap
Abstract

This paper explores the role of intellectual property (IP) development in animation as a strategic tool for communicating climate change issues in Indonesia. Drawing from qualitative research involving expert interviews with creative industry leaders and surveys targeting millennial audiences, the study proposes a roadmap for designing sustainable IP. The research highlights three key elements: character design, narrative construction, and marketing strategies that enable animated IP to resonate with the public and achieve monetization potential. Findings indicate that IP not only strengthens institutional creative assets but also serves as a medium for social advocacy, particularly in fostering climate awareness. By combining creative innovation with business strategies, this research demonstrates how animated IP can bridge the gap between entertainment and environmental education, aligning with the goals of communication for social change.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and New Media Studies (COMNEWS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2026
ISBN
978-2-38476-573-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-573-7_16How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kadek Satria Adidharma
AU  - Arsa Widitiarsa Utoyo
AU  - Yohanes Merci Widiastomo
AU  - Siti Rahmadini
PY  - 2026
DA  - 2026/04/30
TI  - Strategic Road Mapping in Intellectual Property Development: Animated Content as a Medium for Climate Change Communication
BT  - Proceedings of the International Conference on Communication and New Media Studies (COMNEWS 2025)
PB  - Atlantis Press
SP  - 147
EP  - 157
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-573-7_16
DO  - 10.2991/978-2-38476-573-7_16
ID  - Adidharma2026
ER  -