Fostering Student Engagement in International Business Education: A Cross-Cultural, Multi-Level Framework for Innovative Teaching and Learning

DOI

10.2991/978-2-38476-611-6_17How to use a DOI?

Keywords

student engagement; international business education; innovative teaching; cross-cultural pedagogy; experiential learning; intercultural competence

Abstract

Business schools face a difficult instructional challenge. They must prepare students for global work while teaching across languages, cultures, technologies, and uneven institutional conditions. Innovative teaching methods such as artificial intelligence tools, simulations, blended learning, design thinking, service learning, virtual exchange, and international experiential programs have gained attention for their ability to increase participation and connect classroom concepts to professional practice. Yet these methods do not automatically produce engagement. They work only when educators adapt them to the cultural expectations, linguistic needs, and institutional realities of the learners they serve. This article develops a cross-cultural, multilevel framework to foster student engagement in international business education. Drawing from recent scholarship on business pedagogy, curriculum internationalization, adaptive learning, cross-cultural instructional design, and international exchange, the article argues that engagement emerges through the alignment of five elements: institutional support, culturally responsive design, experiential learning, intercultural communication, and reflective adaptation. The proposed framework shifts the conversation from adopting innovative tools to designing culturally situated learning systems. It contributes to international business education by explaining how innovative pedagogy becomes meaningful when instructors connect it to students’ cultural identities, real-world business problems, and the development of global competence.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 3.0 International License (http://creativecommons.org/licenses/by-nc/3.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Arthur King Ma
PY  - 2026
DA  - 2026/09/07
TI  - Fostering Student Engagement in International Business Education: A Cross-Cultural, Multi-Level Framework for Innovative Teaching and Learning
BT  - Proceedings of the 2026 12th International Conference on Digital Humanities and Frontiers in Social Sciences (DHFSS 2026)
PB  - Atlantis Press
SP  - 146
EP  - 155
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-611-6_17
DO  - 10.2991/978-2-38476-611-6_17
ID  - Ma2026
ER  -