Analysis of the Impact of Probabilistic Product Characteristics on Consumer’s Impulsive Purchase Intention

DOI

10.2991/978-2-38476-487-7_19How to use a DOI?

Keywords

probabilistic product; probabilistic product characteristics; impulsive purchase intention

Abstract

With the continuous improvement of economic levels, consumer demands have gradually shifted from fulfilling basic survival needs to higher-level hedonic consumption. It is against this background that probabilistic products such as trendy blind boxes have gradually emerged and rapidly gained widespread market attention. Probabilistic products have a relatively long history and diverse forms, with unique attractiveness spanning different developmental stages, attracting a large number of consumers. Nowadays, selling probabilistic products has become an important marketing strategy for merchants; this strategy not only effectively stimulates consumer demand but also to some extent promotes sustained market growth.

In recent years, with the rise of the trendy toy brand “Pop Mart,” probabilistic products have become widely recognized by the public, with the iconic representative being the “blind box.” The popularity of Pop Mart’s blind box products has not only led the entire trendy blind box industry to launch numerous homogeneous probabilistic products but also caused the phenomenon of “everything can be a blind box” in other industries. Various sectors including tourism, apparel, food and beverage, home appliances, and furniture have introduced probabilistic products of the blind box type, making competition among probabilistic products increasingly intense. Probabilistic products exhibit characteristics of impulse buying; therefore, how to design probabilistic products with sustainable attractiveness to avoid consumer boredom and promote purchase behavior has become a crucial issue worthy of in-depth research for enterprises.

This study starts from the characteristics of probabilistic products—uncertainty and entertainment—and analyzes the influence of these characteristics on consumers’ impulse buying intention. Based on a comprehensive summary and review of previous research findings, it deeply analyzes the core theories and practical experiences, extracts key elements adapted to modern market demands through systematic research and multidimensional comparison, further expands application scenarios, and provides strong support for theoretical research and practical applications in related fields.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyun Zhou
PY  - 2025
DA  - 2025/11/10
TI  - Analysis of the Impact of Probabilistic Product Characteristics on Consumer’s Impulsive Purchase Intention
BT  - Proceedings of the 2025 International Conference on Digital Technology and Educational Psychology (DTEP 2025)
PB  - Atlantis Press
SP  - 211
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-487-7_19
DO  - 10.2991/978-2-38476-487-7_19
ID  - Zhou2025
ER  -